Keywords: Selecting The Right Words For Your Digital Marketing

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When you’re running an advertising campaign for your business, it will be costing you both money and time, so it’s important to ensure that you get it right. Did you know that the keywords you use in your text can be specifically chosen to ensure that those who click through are directed to a page […]

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Landing Pages: What Makes Them Work?

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Your landing pages are essential to your digital marketing, because your website is your primary interface with your customers and potential buyers. Landing pages are simply the pages where your users ‘land’ when they click through from your emails or advertising, and are a means of collecting the contact information, and sometimes other data, from […]

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Complimentary Email Marketing Seminar

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We would like to invite you to attend our upcoming Complimentary 1 Hour Breakfast Seminar on ‘Growing your business with Email Marketing’. This early morning event will include an informative presentation on the positive impact that Email Marketing can have on your business. Attendees will learn how to improve their digital footprint and gain a […]

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10 Must-Know Facebook Ads Tips & Features

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It’s no secret that paid social is drastically on the rise. Social advertising spend jumped 50% year-over-year in the last quarter of 2015. Social media ad revenue is expected to reach $35.90 billion by 2017, reaching a staggering 16% of the total global digital ad market. Facebook (including Instagram) unsurprisingly comprises a big piece of […]

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How Email Segmentation Sustains Customer Loyalty

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Research shows that segmented email campaigns possess a 14.25% higher open rate compared to non-segmented campaigns. Targeted messages grab people’s attention. And SaaS teams must direct that attention to converting buyers into loyal customers. “While enticing new customers is important, no marketing channel can boost loyalty the way that email can. Since people typically sign […]

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