Keywords: Selecting The Right Words For Your Digital Marketing

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When you’re running an advertising campaign for your business, it will be costing you both money and time, so it’s important to ensure that you get it right. Did you know that the keywords you use in your text can be specifically chosen to ensure that those who click through are directed to a page […]

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Landing Pages: What Makes Them Work?

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Your landing pages are essential to your digital marketing, because your website is your primary interface with your customers and potential buyers. Landing pages are simply the pages where your users ‘land’ when they click through from your emails or advertising, and are a means of collecting the contact information, and sometimes other data, from […]

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Making the Most of Digital Marketing: Using YouTube to Grow Your Business

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YouTube is a phenomenon that draws millions of viewers everyday, with over a billion users sharing content across the globe. Clued-up business owners and marketing experts are getting on board, using the unique platform to reach and expand their target audience.   If you’re not confident in front of or behind the camera, it can […]

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Getting Google Reviews Without a Google+ Account: How to Make Reviews Work For You

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Here’s How to Leave a Google Review Without a Google+ Account. When you’re running a business, local reviews can make a huge difference to your potential customers and put you well ahead of the competition. It’s always important to ask your satisfied customers for feedback, but it’s especially important to make sure the way that […]

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How to Optimize YouTube Videos

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Internet marketers tap into the power of YouTube in many ways. It has limitless potential as a traffic-provider for a blog, website, or affiliate sales page, but with over 100 hours of video being uploaded every minute competition is fierce. That being the case, taking some time to learn how to optimize YouTube videos for […]

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How to Disavow Backlinks

There are many reasons why webmasters may wish to disavow backlinks. Such a move may be required to rectify the damage caused by a sloppily executed linkbuilding campaign, or they may need to disavow backlinks that have been placed by a competitor as part of a negative SEO attack.  Either way, Google’s disavow tool can […]

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