PPC & PPC Management
Sometimes referred to as Pay-Per-Click Advertising, or PPC for short, Search Engine Marketing is a quick and cost-effective way for driving relevant traffic to your site. PPC (Pay Per Click) involves bidding on relevant keywords in order to appear in potential customers’ search engine results. What it does better than any other advertising media is it puts your ads in front of a very targeted audience at the critical time when they are seeking to buy or enquire.
The Technical Side
Effective Search Engine Marketing (SEM) requires a planned out strategy. Being one of Cork’s first Google certified Partners, ePresence has a team of highly skilled Paid Search managers dedicated to ensuring your campaigns run smoothly, and cost-effectively.
Sure, you could get someone with little to no experience to run your campaigns. Or you can go with industry leaders – giving you peace of mind and great performance.
The Creative Side
There is a creative element involved in ad targeting. Determining keywords, audience, and demographic information to ensure that your ads perform best can take some critical thinking.
Now more than ever, it has become possible to accurately target your ideal customer based on the other brands or companies in which they would be most likely to follow or identify with. This research process is a part of ePresence’s campaign setup.
Frequent QuestionsView Our Frequently Asked Questions
Once you set up a PPC campaign, why am I paying a management fee? Doesn’t it just run itself?
PPC campaigns are ongoing and ever-changing processes that are extremely hard to run successfully unless you have intimate knowledge of how pay-per-click campaigns run. Our PPC managers ensure that you’re targeting the best possible audience while staying within your budget!
Can you tell me exactly what you are doing for my website monthly from a PPC perspective?
While SEO takes time to start showing your website in search results, PPC is a near immediate solution to ranking on Google. We do constant upkeep on finding the most relevant keywords to your industry, and research what people are actually looking for to help get you showing up in SERPs fast.
If I increase my PPC budget, will that translate into more leads
Most likely! While we do work with budgets of any size, a bigger budget will make a difference. It will allow you to bid on higher targeted keywords, higher trafficked search terms, and will allow our team the freedom to find you a wider audience.
Why don’t I just run my own PPC campaign?
PPC campaigns are highly fickle. Between proper keyword research and distribution of budget between those keywords, maintaining your campaign takes strong knowledge in the ever changing world of pay-per-click advertising. Unless you’re a PPC expert with ample time to spare, it’s best to leave it up to a professional!