There’s no doubt about it – the internet has completely reinvented marketing, not only for huge corporations worldwide, but also for small businesses the world over. In fact, if anything, the internet and numerous online resources have levelled the playing field and benefitted millions of small businesses worldwide.
In a world oversaturated with online content, how do you know whether you’re doing everything you can to expand your online presence and make the most of the internet to make sure you’re adequately marketing yourself?
There’s definitely no one-size-fits-all model, but if you’re a local business in Ireland, trying to tread water in the world of internet marketing, these three tips, which function as a checklist, are a great way to get started.
Create Video Content
Video content spreads like wildfire on the internet, and right now, still spreads faster than any other kind of content, making it a great resource for internet marketing. The most effective viral videos are based around humour, and in-jokes. If you want to attract traffic from a particular audience, in this case, from Ireland, then consider making a business-relevant video based around in-jokes for the Irish.
Ask yourself why you want to improve your online presence? For most people, the answer will be something like ‘to generate more custom’. For the most part, from an online perspective, this means generating new traffic. One of the easiest ways to do this is by improving your SEO. SEO, or, search engine optimisation relies on keywords, which means it demands text. Blogging is a great way to generate text and thus, keywords.
Another by-product of blogging is its social aspect – if you want to engage local customers in Ireland with your internet marketing, blogging can be a great way to interact with them, and give something back, as it were.
Truly great blogs have wonderful viral potential too.
Take Advantage of Analytics and Call Tracking
It can be tricky to measure your progress when you have no idea about where you’ve started from, and indeed, even as you start implementing your new measures. Make the most of free resources like Google Analytics, which will be able to tell you things such as where your website visitors come from, how long they stay, and what they do on your site. This can give you a great idea about what works and what doesn’t.
Social media tools like Facebook and Twitter also have in-app analytics tools to give you a better understanding of your customers and how they respond to your activity.
If you live in Ireland, and are looking to improve your online marketing and presence, contact Epresence Online Marketing on (0)87 256 5119 and they’ll be able to offer you guidance and further ways to increase traffic and connect with your customers.
Donal O’Sullivan is a commercially focused Digital Marketer with 10+ years experience helping B2C & B2B clients. Donal has worked with many small to large enterprises locally and internationally and has a proven track record of driving revenue gains and brand awareness through integrated campaigns both Online & ATL.
In his previous role Donal worked for AXA Insurance, Ireland’s leading Insurance company. He was responsible for the strategic and day-to-day management of the AXA brand for business generation in their online channels.
Donal lives and breathes digital and will help you identify real opportunities by concentrating on data driven analysis to guide commercially focused marketing and optimisation decisions across: Acquisition, Conversion & Retention