If you’ve recently discovered that the majority of your traffic comes from mobile devices, as opposed to more traditional desktop computers, then you may be familiar with the idea of responsive design, and how it can aid the ways in which websites market themselves if they find themselves in this position.
In fact, the ways in which responsive design can benefit your website, and numerous others like it, are many and varied, but there are three elements that can offer an immediate incentive to websites.
What is ‘responsive design’?
Responsive design, simply put, is a website’s ability to automatically adjust to the device it’s being viewed on. It means all layout and text will be correctly formatted, aligned, and scaled, regardless of where it appears.
For example, websites without responsive design may appear as intended when viewed from a desktop or laptop computer, but will difficult to view comfortably from a smartphone or tablet browser.
In an increasingly mobile world, it’s become crucial for companies to begin using websites with responsive design in order to remain both relevant and competitive.
How can responsive design benefit my website?
As mentioned earlier, there are three compelling reasons to opt for responsive design. They are as follows:
1. Higher conversion rates come with an easy mobile experience: According to a Google report, users want to:
- Find what they’re looking for on a site in two clicks or fewer and
- Want to navigate by scrolling up and down only, rather than from left to right.
In summary, users want a browsing experience that is as simple and to-the-point as possible.
Responsive design gives this to users – because it does the work for them, and the easier the experience, the more likely you are to reap the benefits.
2. Cater to on-the-go customers: The prevalence of mobile technology points to a huge desire for spontaneity and the need for real-time, minimum fuss convenience and custom. Making the most of mobile traffic allows you to cater to an entire market neglected by the realm of the desktop.
What’s more, plenty of users need something urgently – if this is the case, a responsive website is the only thing for it.
3. It’s efficient: Many businesses acknowledge the need to cater for the mobile market, but rather than opting for responsive design, they endeavor to adjust each version of their template website.
This can be incredibly time-consuming, and cost efficiency and financial funds. Not only does responsive design do the work for your users, it also does the work for you.
Declan Clancy is an enthusiastic, results oriented and creative Digital Marketer with 9 years hands on experience across digital channels.
In his last role as Group Digital Marketing Manager for Trigon Hotels, Declan was responsible for the ecommerce strategy and implementation for their 3 hotels. While at Trigon Hotels, Declan won Best use of Twitter for a Large Business at the Cork Digital Marketing Awards for his work for Cork International Hotel.