The right Pay Per Click results can see a ton of qualified traffic arriving at your website or landing page. However like any advertising campaign it needs to be managed correctly. The best PPC (Pay Per Click) campaigns utilise 7 key elements which when working in harmony can bring you success. With this in mind, let’s take a look at how they fit in.
Start with keyword research
Good keyword research should always be the starting point for every successful ad campaign and if missed out or not carried our correctly, it could see you targeting the wrong audience. Therefore it’s well worth taking the time to get it right.
Make your ad copy sparkle.
The next step after keyword research is to write well crafted, target specific, ad copy that delivers a clear call to action for the reader. Keep it short, direct and to the point. If you can master this, then you’re likely to see some great Pay Per Click results.
Test Test Test
Constantly test your add copy to see how it’s performing using tools such as A/B testing. Try tweaking any ads that aren’t getting the desired results and make note of what changes you made to the ads, that has made them deliver better results.
Bid management tools are a great way to monitor bid activity and help you to deliver a reliable and cost effective cost per acquisition (CPA) ratio.
Landing page content
PPC ads can only do so much and no matter how good they are, if your landing page just isn’t cutting the mustard, then you may as well pack up and call it a day! By keeping your landing page content relevant and delivering engaging text it will not only keep your readers hooked, but can also help to determine where your ads are positioned within the search engines.
Tell your readers what to do next
A landing page isn’t complete without a compelling call to action. As a result you’ll need to leave the reader in absolutely no doubt as to what action they need to take next. If you can do this, then you’re well on your way to getting great results
The great thing about ad campaigns is that nearly every aspect of it can be measured in some sort of way. Being able to monitor your Pay Per Click results will enable you to make improvements and tweaks, giving you a much better return on your investment (ROI).
So there you have it! 7 key elements to delivering great Pay Per Click results. Here at E-presence, we’re experts in PPC advertising campaigns and know the true benefits that they can bring to your online business. Why not give us a call today to see just how we can help you?
Donal O’Sullivan is a commercially focused Digital Marketer with 10+ years experience helping B2C & B2B clients. Donal has worked with many small to large enterprises locally and internationally and has a proven track record of driving revenue gains and brand awareness through integrated campaigns both Online & ATL.
In his previous role Donal worked for AXA Insurance, Ireland’s leading Insurance company. He was responsible for the strategic and day-to-day management of the AXA brand for business generation in their online channels.
Donal lives and breathes digital and will help you identify real opportunities by concentrating on data driven analysis to guide commercially focused marketing and optimisation decisions across: Acquisition, Conversion & Retention