Over 6 billion hours of video are watched on YouTube each month and statistics gathered by Nielson show YouTube reaches more US adults (aged 18 to 34) than the most popular cable networks, so the YouTube Business benefits speak for themselves.
1. It’s Free
A little time may need to be invested in creating the YouTube videos—or money if you pay someone to create the videos for you—but it costs nothing to upload videos to YouTube and they are usually available to view in a matter of minutes. After that it’s free advertising forevermore unless you decide to take the video down or YouTube disappears off the face of the net (and—really!—how likely is that?)
2. Raises Brand Awareness
A YouTube station and few good videos—with the right content—help a business and/or product gain exposure to an audience of potential customers that may otherwise have remained ignorant that the business/product existed.
3. Action not Pictures
A picture may paint a thousand words, but a video contains a thousand pictures and offers definite advantages for product demonstrations and tutorials.
4. Video Remarketing
Businesses that are running a Google Adwords pay per click (PPC) campaign can use Adwords for Videos for remarketing purposes and to create video remarketing lists that provide useful information about viewer activity such as the way viewers watched and interacted with individual videos.
5. Easy Integration with Social Networks
Facebook, Twitter, and Google+ (obviously) integrate with YouTube video imbeds and allow people to watch videos straight from their feeds without the need for them to leave their favoured social network.
6. Round-the-Clock Advertising
The occasional glitch in YouTube’s system is not unheard of, but YouTube videos are normally available 24 hours a day.
7. The Potential to Go Viral
Viral content? It’s every online marketer’s dream. If and when it happens a viral YouTube video can cause sales to explode and that is one YouTube business benefit that is very hard to ignore.
Declan Clancy is an enthusiastic, results oriented and creative Digital Marketer with 9 years hands on experience across digital channels.
In his last role as Group Digital Marketing Manager for Trigon Hotels, Declan was responsible for the ecommerce strategy and implementation for their 3 hotels. While at Trigon Hotels, Declan won Best use of Twitter for a Large Business at the Cork Digital Marketing Awards for his work for Cork International Hotel.