We’ve already mentioned what we can do for you, now it’s time to talk about how we execute it.
Once we’ve discussed your online goals and what you hope to achieve, we then look at selecting the right tools and techniques. As with any business there are a number of available options open to you. However, bear in mind the tools and strategies you use should always depend upon your long term online goals. Not only this, each marketing tool should have the ability to link with one other to form one powerful digital marketing process.
Here are some examples of the types of Digital Marketing tools and techniques that you may need to use.
Generally your site should form the cornerstone or foundation of your entire online marketing strategy and as a result, everything should revolve around this. It should be seen as the basis of your online presence and therefore it needs to be right. For example, it’s no good having a blog style website, if one of your main goals is to acquire greater e-commerce functionality. Similarly the website design should always reflect the image you’re looking to portray to your target market. We can see to it that you hit the ground running with an optimised, Google friendly, fully functioning website.
Search Engine Marketing
Whether you decide to use Pay Per Click (PPC) or on-site Search Engine Optimisation (SEO) techniques you’ll need to drive traffic to your website. There are other methods to do this such as, but the number one source for web traffic is still the search engines. It’s also not just about being found – it’s about being found by the right audience for the right phrases! We use tried and tested SEO techniques to help you increase your on-site visibility and conversion.
A good content marketing system is an effective tool as more and more searchers are looking for helpful and engaging ‘content rich’ sites. It may pay you to have a concise content marketing strategy across several communication channels.
For those businesses that have a list, marketing to your subscribers via email is still one of the most cost effective ways to land clients, as well as being one of the highest converters. Email marketing is not just for big companies – it can be a great tool for communication, branding and lead generation.
Social Media Marketing
Marketing via social media is not just something that you might do; it’s something that you need to be doing. You can guarantee that your potential customers will be using some form of social media and they’ll expect you to be doing the same. Social Media Marketing is an area of growing importance in your overall strategy.
Overall as a combined set of activities they are an extremely powerful internet marketing tool. The trick is to combine them in such a way that they work for you.
So what exactly do we do?
The whole process of marketing can be time consuming, not to mention a little daunting, especially if you haven’t done anything like this before. For this reason people who work within an organisation may find it difficult to spare the time, or lack the skills to carry out effective digital marketing strategies. Using our past experience, here at e-Presence we have the expertise and the knowledge to be able to implement this for you.
From the initial meeting right through the setting up and measuring processes, we’ll assist you in building a solid online presence. Using the analytics processes we’re able to help you to spot an opportunity so that you can strike quickly, or alternatively we can identify problem marketing areas before they become too costly.
A word about the measuring process
This is something that should never be avoided or glossed over and instead should be studied in great detail because it’s important to know what’s working and what isn’t at any given time.
For instance, how will you measure success and how are you going to track it? Ask yourself, what results am I expecting in a given period of time and in what way will this drive decisions? Virtually everything you do online is measurable in some shape or form.
Using measuring and web analytics tools such Google Analytics, social media marketing analytics, online reputation management and relevant data from your industry competitors, it’s possible to track your results and adjust where necessary. This is again something that we at ePresence are very adept at doing and because of this, we can react quickly to what’s happening in your online business.
For those who are serious about developing or enhancing an online presence then pick up the phone and call us today. We are the digital marketing experts who can help.