Posts Author: Steven Dunlop

Steven holds a Diploma in Marketing Management and is a Certified Digital Marketing Expert, with over 15 years of experience spanning both traditional and digital marketing disciplines. His career is built on a strong foundation in sales, strategy, and technical execution, making him a versatile and results-driven professional.With roots in a technical background, Steven has worked across a diverse range of industries including Telecommunications, Industrial Automation, Electrical, Lighting and Lighting Control, and Audio Video. He is equally adept at supporting clients in sectors such as hospitality, online training, and other service-based industries.Steven’s core expertise lies in:Traditional SEO: Deep experience in technical audits, on-page optimization, and content strategy across multiple platforms including WordPress, Shopify, and Magento. AI Optimization: Actively developing and applying strategies for visibility in AI-powered search environments such as Google AI Overviews, Bing Copilot, and ChatGPT, including structured data, semantic content, and generative engine optimization. PPC Advertising: Proven success in setting up and managing high-performing Google Ads campaigns, including Search and Performance Max (PMax), for B2B, B2C, and eCommerce clients. Steven prides himself on delivering results that consistently exceed client expectations. His approach is strategic, data-driven, and always aligned with the evolving digital landscape.