Benefits of Digital Marketing

Digital marketing is a type of marketing campaign that makes use of the internet and devices like smartphones and tablets to reach customers. It includes email marketing, search engine optimization (SEO) practices, and social media marketing. Regardless of the size and nature of your business, there are some significant benefits to using digital marketing. Consider the following. As a professional Digital Marketing Agency in Cork, we are ideally positioned to assist you with your Digital Marketing requirements throughout Ireland.


Digital Marketing is a Low-Cost Strategy

Advertising methods like television, radio, newspaper, and magazines can be quite expensive.  One of the great things about digital marketing is that it is relatively inexpensive. When you use digital marketing in Ireland, very low cost.  It doesn’t cost you anything to send a mass email or post on social media sites, and you reach just as many potential customers if not more.


Levels the Playing Field

Digital Marketing puts you on a level playing field with your competitors.  Your brick-and-mortar store may not be as large or as impressive as your competitors’, but you can still present a sleek and convenient online presence.


Digital Marketing Lets You Track Your Results

With most traditional forms of marketing, you don’t really know how effective they have been.  However, digital marketing lets you track the results of your campaign.  You can measure traffic to your website, and you can see how many clicks your email links have received.  This provides you with valuable feedback as to how your efforts are working.


Digital Marketing Provides Instant Results

In traditional marketing campaigns, you could wait days or weeks for forms to be returned before you see any real results of your efforts.  In digital marketing campaigns, you can see results instantly.  With just a click, you can see how many people have visited your website, how many people have subscribed, what your conversion rate is, what your peak trading times are, and much more.


Digital Marketing Allows You to Continually Improve Your Strategy

When you use digital marketing, you get valuable feedback that allows you to continually improve your strategy.  Based on the information that you obtain about visits to your website and more, you can easily alter your strategy to make your marketing campaign more effective.

The cost to make adjustments to your digital marketing campaign is only a small fraction of what it would cost to change a traditional marketing campaign, so you can easily and painlessly tweak your efforts as you go.


Digital Marketing Gives You Massive Exposure

A traditional marketing campaign will only be viewed by a select group of people in a select area.  A digital marketing campaign, on the other hand, can be viewed by anyone in the world.  Your potential customer base grows exponentially when you use digital marketing because you open up your business to all potential customers instead of those who live in a particular city.


Digital Marketing Goes Viral

Digital marketing reaches a huge audience and has the potential to go viral.  When you post an ad on social media, a customer may like it and share it with their friends.  One of those friends likes it and shares it with his friends, and so on.  Your campaign can travel quickly to a huge pool of prospective customers.

Clearly, digital marketing provides many benefits to business owners.  It is a low-cost, accessible way to reach a large group of potential customers.  If you would like to learn more about how to use digital marketing to enhance your business, contact Epresence Online Marketing.

We provide a variety of online marketing services that will help your business to expand and succeed.  Contact us at +353 (0)87 256 5119 to learn more today.

Take your Digital Marketing to the Next Level with ePresence

If you are looking to expand your business, reach more customers and improve the impact of your marketing, ePresence can help. We will work with you to understand your business needs, challenges and goals. Our Digital Marketing Agency in Cork and Kerry is an experienced and results-driven organisation serving companies and national brands throughout Munster and all of Ireland. We will help lighten your load and provide access to our quality digital marketing team. Get in touch with us today on +353 (0)21 2362901 or email us on

About Author

John Brennan

John Brennan

John Brennan is director of ePresence Internet Marketing. He is an experienced management consultant, specialising in Digital Marketing, Business Development, Product Development and Innovation Management. Owner/director of ePresence, John also lectures in Digital Advertising and Analytics at Cork Institute of Technology. John has an Electronic Engineering Degree from Cork Institute of Technology, MBA from University College Cork and Executive Training at Kellogg Business School, Chicago. Before setting up ePresence, John held various roles such as Software Engineer, Director of Engineering, Director of Product and Program Management, Vice President of Product Development and General Manager in world leading organisations such as Apple, IBM, Snap-on Inc. and FMC. John combines his technology know-how, management experience and customer focus to help his clients achieve online success.

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