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When you’re running an advertising campaign for your business, it will be costing you both money and time, so it’s important to ensure that you get it right. Did you know that the keywords you use in your text can be specifically chosen to ensure that those who click through are directed to a page […]
One of the most important rules when you’re producing your website, blogs or advertising is that your content must be relevant and engaging. Keeping it so at all times can be an overwhelming thought, and it can be difficult to justify the amount of time needed to get the results you want. Don’t despair, because […]
Email marketing is a great way to keep in touch with your existing customers and those who are interested in your products or services, which is an excellent form of re-marketing. It offers unique opportunities to grow your brand and keep your audience interested and loyal to you, especially if you are providing interesting and […]
Your landing pages are essential to your digital marketing, because your website is your primary interface with your customers and potential buyers. Landing pages are simply the pages where your users ‘land’ when they click through from your emails or advertising, and are a means of collecting the contact information, and sometimes other data, from […]
We would like to invite you to attend our upcoming Complimentary 1 Hour Breakfast Seminar on ‘Growing your business with Email Marketing’. This early morning event will include an informative presentation on the positive impact that Email Marketing can have on your business. Attendees will learn how to improve their digital footprint and gain a […]
Generating new sales leads and acquiring new customers are the biggest obsessions of every sales team and startup founder. Companies spend big money on lead generation, PPC ads, social media marketing, sponsored posts, content marketing, and other varieties of inbound lead generation techniques to get new customers. But what if I told you that the […]
It’s no secret that paid social is drastically on the rise. Social advertising spend jumped 50% year-over-year in the last quarter of 2015. Social media ad revenue is expected to reach $35.90 billion by 2017, reaching a staggering 16% of the total global digital ad market. Facebook (including Instagram) unsurprisingly comprises a big piece of […]
Your website is the shop front to your business, and in this digital age, it’s vital to make a good impression and catch your customers at first glance. Dated text, poor graphics and shabby design can give visitors to your website a lasting perception of your company as one they cannot trust to provide a […]
Research shows that segmented email campaigns possess a 14.25% higher open rate compared to non-segmented campaigns. Targeted messages grab people’s attention. And SaaS teams must direct that attention to converting buyers into loyal customers. “While enticing new customers is important, no marketing channel can boost loyalty the way that email can. Since people typically sign […]
So you want to increase your web presence but you’re not sure how to make the most of your business online? The first step is to take the time to develop a digital marketing strategy that is able to take your business to the next level, addressing the crucial areas of online advertising and creating […]