Ecommerce Site Launched – www.stockdirect.ie

We’ve just completed the launch of a new ecommerce site for Jelan Trading Ltd. – an importer and wholesaler of the best value goods including, Toys, Gifts, Household, Toiletries, Cosmetics, Cards and Stationery. The website is very user friedly – allowing site visitors to easily find the products that they want, with significant back-end management capabilities. The website […]

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What to avoid in email marketing

Email marketing can be an very effective tool for small to medium-sized businesses to grow brand awareness and convert more prospects into paying customers. But – as with other forms of marketing – as a business owner you’ll need to ensure that you’re taking the right steps in order to guarantee that your email marketing campaigns deliver a superior […]

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Paid Search Marketing or Search Engine Optimisation

Should you spend your marketing budget on paid search marketing or search engine optimisation? I just came across this report that talks about how the dynamic of Search Engine marketing is changing – specifically looking at the fact that 80% of clicks go to the organic results, but an increasing amount of business revenue is coming from Paid […]

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LinkedIn Perfect Platform for B2B Promotion

LinkedIn can provide the perfect platform for B2B promotion, however not everyone utilizes it to their advantage. Used properly, LinkedIn can be one of the most effective tools in your marketing arsenal: Profile—Develop your profile to read more than just a stale resume. Include interesting honors or facts regarding your career, add your social networking URLs and don’t […]

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Use blog and e-mail marketing to compliment each other

Writing a business blog is fast becoming an essential tool in online marketing. The benefits of this to both large and small organizations include Growing and promoting your company brand. Growing fresh and relevant content to attract search engine traffic. Establishing yourself as an expert in your business area. Establishing dialogue with your customers and […]

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Common Mistakes That Will Result in Low Search Engine Rankings (Part Three)

Hopefully you took away some helpful tips from last week’s list of ineffective optimization mistakes that many websites are making. And this week there are two more common mistakes to add to your list of internet marketing don’ts: 6. Ineffective Optimizing – Overused Keywords Overusing keywords on your website can be just as bad as not […]

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