How Email Segmentation Sustains Customer Loyalty

Customer Loyalty Satisfaction Support Strategy Service Concept

Research shows that segmented email campaigns possess a 14.25% higher open rate compared to non-segmented campaigns. Targeted messages grab people’s attention. And SaaS teams must direct that attention to converting buyers into loyal customers. “While enticing new customers is important, no marketing channel can boost loyalty the way that email can. Since people typically sign […]

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Google Customer Match: Make it Work for You


Whether or not you’ve used Google AdWords in your marketing strategy before, you should be aware of the exciting new feature recently introduced for advertisers: Customer Match. Customer Match works with existing mailing lists and allows businesses to develop specific advertising campaigns that target their prime audiences effectively. It is designed to target existing customers and potential customers who have shown an interest in the brand, as well as appealing to new customers with similar interests.

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What Is A Strong Password?


What Is A Strong Password? How many different passwords do you have? If, like us, you have email accounts, bank accounts, social media accounts and online store accounts, you’ve probably experienced the problem of juggling lots of passwords and trying to make sure each one is strong enough to satisfy the system yet straightforward enough […]

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Retarget to Reduce Shopping Cart Abandonment

Online shopping and e-commerce concept with mobile app. Hand holding smartphone.

Studies show that 97% of visitors to online shopping websites make a purchase on their first visit, yet more than 70% of these non-purchasers place an item in a shopping basket before leaving the website. Retargeting campaigns are all about connecting with those potential buyers and encouraging them to become customers (conversions) in the future. […]

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4 digital marketing trends to embrace in 2016

4 digital marketing trends to embrace in 2016 You don’t have a crystal ball. That makes it a bit tricky to outmuscle your competitors by predicting the next big digital marketing trends. But don’t worry. It doesn’t have to be all guesswork. There are a few things that look nailed on to shake up digital […]

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