Research shows that segmented email campaigns possess a 14.25% higher open rate compared to non-segmented campaigns. Targeted messages grab people’s attention. And SaaS teams must direct that attention to converting buyers into loyal customers. “While enticing new customers is important, no marketing channel can boost loyalty the way that email can. Since people typically sign […]
So you want to increase your web presence but you’re not sure how to make the most of your business online? The first step is to take the time to develop a digital marketing strategy that is able to take your business to the next level, addressing the crucial areas of online advertising and creating […]
You wouldn’t do business with a company you didn’t trust – plain and simple. But what may be surprising is that the degree of trust we have in a company, and where that trust comes from, have a significant impact on our purchasing decisions. How much of an impact? Let’s take a closer look, the […]
Whether or not you’ve used Google AdWords in your marketing strategy before, you should be aware of the exciting new feature recently introduced for advertisers: Customer Match. Customer Match works with existing mailing lists and allows businesses to develop specific advertising campaigns that target their prime audiences effectively. It is designed to target existing customers and potential customers who have shown an interest in the brand, as well as appealing to new customers with similar interests.
When you’re promoting your business online, the vital question is whether enough people are viewing your site and becoming leads you can follow up with. Not everyone who visits a website will make a purchase or commit to a business, but if most of your visitors are leaving your site without connecting with your businesses, […]
Digital marketing is vital if you want to make a success of your business in the 21st century. Getting your web presence right can have an enormous impact on the amount of website visitors you manage to reach and convert into leads you can follow up with, and using the services of a professional digital […]
What Is A Strong Password? How many different passwords do you have? If, like us, you have email accounts, bank accounts, social media accounts and online store accounts, you’ve probably experienced the problem of juggling lots of passwords and trying to make sure each one is strong enough to satisfy the system yet straightforward enough […]
Studies show that 97% of visitors to online shopping websites make a purchase on their first visit, yet more than 70% of these non-purchasers place an item in a shopping basket before leaving the website. Retargeting campaigns are all about connecting with those potential buyers and encouraging them to become customers (conversions) in the future. […]
It’s no secret that images are an important part of your social media content. They attract attention and stand out among the information that floods our social news feeds. In fact, social media posts with visuals deliver 180 percent greater engagement.
4 digital marketing trends to embrace in 2016 You don’t have a crystal ball. That makes it a bit tricky to outmuscle your competitors by predicting the next big digital marketing trends. But don’t worry. It doesn’t have to be all guesswork. There are a few things that look nailed on to shake up digital […]