We have just released the whitepaper to go with this months webinar – “Blogging to Build a Reputation Online.” As we continue to see the growth in Social Media usage, blogging is becoming more and more essential in order to establish you internet presence. A company blog is an Internet Marketing tool that your business can’t afford to ignore. Prepared by Eric Cook – a Certified Internet Business Consultant with WSI, this complimentary whitepaper takes you through the details of using a blog to enhance the image of your company and solidify your position as an expert with your online customer base. A blog can give you, your employees,and your consumers the opportunity to post thoughts, share experiences and showcase what you know. Blogging is easy and does not require you to be a web expert! It will also help your online reputation.
It’s all about interacting with your audience to develop a relationship and build your brand’s credibility. Blogging is an outstanding way to ensure that your company’s reputation is a positive one! Some key highlights of this article include:
- How to promote reader engagement
- Ideas for dealing with the good and bad feedback from your readers
- Ways to measure your blog’s return on investment
Donal O’Sullivan is a commercially focused Digital Marketer with 10+ years experience helping B2C & B2B clients. Donal has worked with many small to large enterprises locally and internationally and has a proven track record of driving revenue gains and brand awareness through integrated campaigns both Online & ATL.
In his previous role Donal worked for AXA Insurance, Ireland’s leading Insurance company. He was responsible for the strategic and day-to-day management of the AXA brand for business generation in their online channels.
Donal lives and breathes digital and will help you identify real opportunities by concentrating on data driven analysis to guide commercially focused marketing and optimisation decisions across: Acquisition, Conversion & Retention