We have just released the whitepaper to go with this months webinar – “Blogging to Build a Reputation Online.” As we continue to see the growth in Social Media usage, blogging is becoming more and more essential in order to establish you internet presence. A company blog is an Internet Marketing tool that your business can’t afford to ignore. Prepared by Eric Cook – a Certified Internet Business Consultant with WSI, this complimentary whitepaper takes you through the details of using a blog to enhance the image of your company and solidify your position as an expert with your online customer base. A blog can give you, your employees,and your consumers the opportunity to post thoughts, share experiences and showcase what you know. Blogging is easy and does not require you to be a web expert! It will also help your online reputation.
It’s all about interacting with your audience to develop a relationship and build your brand’s credibility. Blogging is an outstanding way to ensure that your company’s reputation is a positive one! Some key highlights of this article include:
- How to promote reader engagement
- Ideas for dealing with the good and bad feedback from your readers
- Ways to measure your blog’s return on investment