Blogs versus Websites

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Blogs are today’s online magazines that more and more people are looking to for their information. Businesses have implemented blogs similar to our Digital Marketing Blog and are using blog marketing as a major internet marketing strategy to grow their brand and attract new prospects.

  1. Active: Blogs are active while websites are passive. Blogs broadcast their content out to the web via RSS every time there is something new. Websites, on the other hand, wait to be discovered by search engine spiders. It’s like the difference between fishing and hunting. You can sit and wait for fish, or you can actively hunt and pursue.
  2. Faster: Blog posting and syndication are almost instantaneous. Blogs distribute information very quickly and efficiently. Because blog feeds are similar to news feeds, information spreads in minutes instead of days or weeks. Blogs are a great place to kick-start marketing campaigns for new products and services.
  3. Loyalty: It is easy for visitors to subscribe to a blog so they can view new postings as soon as they happen. Blogs encourage repeat visits with the content being delivered to your favourite reader or delivery by email. Compare this to bookmarking a website which depends on the visitor to come back.
  4. Current: By their nature, blogs have regular fresh content and they are more up-to-date. Blogs tend to deal with breaking events and technology insights.
  5. Interactive: Blogs invite participation and interaction. Blog conversations are encouraged providing multiple viewpoints and discussions. Comments can be made easily from each page.
  6. Personality: Blog writing is more informal and conversational. It allows the writer’s personality to make it more alive and interesting. Websites on the other hand are more formal and tend to be written in marketing speak.
  7. Easier: You don’t need to understand HTML to publish your thoughts and opinions. The content management systems on blogs allow you to type, format and add pictures as easily as you can in a word processing program.

Contact us for more information on the blog, websites and their part in your internet marketing strategy.

Take your Digital Marketing to the Next Level with ePresence

If you are looking to expand your business, reach more customers and improve the impact of your marketing, ePresence can help. We will work with you to understand your business needs, challenges and goals. Our Digital Marketing Agency in Cork and Kerry is an experienced and results-driven organisation serving companies and national brands throughout Munster and all of Ireland. We will help lighten your load and provide access to our quality digital marketing team. Get in touch with us today on +353 (0)21 2362901 or email us on info@epresence.ie.

About Author

John Brennan

John Brennan

John Brennan is director of ePresence Internet Marketing. He is an experienced management consultant, specialising in Digital Marketing, Business Development, Product Development and Innovation Management. Owner/director of ePresence, John also lectures in Digital Advertising and Analytics at Cork Institute of Technology. John has an Electronic Engineering Degree from Cork Institute of Technology, MBA from University College Cork and Executive Training at Kellogg Business School, Chicago. Before setting up ePresence, John held various roles such as Software Engineer, Director of Engineering, Director of Product and Program Management, Vice President of Product Development and General Manager in world leading organisations such as Apple, IBM, Snap-on Inc. and FMC. John combines his technology know-how, management experience and customer focus to help his clients achieve online success.

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