If you want your company website to be a success online, you will need to think and plan strategically about your website visitors and what action you want them to take. Most websites don’t do this.  This is what will set you apart from the rest. Your website is your company image to the world open for everyone to see. Do you want your website visitors’ first impression about your company to be good? If you answered yes, find some tips below to incorporate into yourinternet marketing strategy and to help you make your website stand out from the rest.

Business website tips

Customer: Always focus first on your customer. When a new visitor arrives on your website for the first time, they are usually looking for something or answers to help solve a need that they might have.  This could be anything from buying specific products or solving a problem. It is vital that you must understand what your best customers are looking for and then make sure you can address them clearly on the specific page that they arrive on. Image: Design your website around your customer and the services or products that you offer. If you are selling to Generation Y, use a trendier look that integrates social media elements and if you are selling to Baby Boomers, design your website with a high contrast with larger font sizes. Your website design should about be consistent with your industry and branding.

If you are selling to corporate customers, then you will need a polished and professional look. Action: What do you want your websites visitors to do when they arrive on your website? Contact you? Sign-up for a newsletter? Your website pages should always have a clear path to action. Keep it short and simple with clear call to actions (CTA). Too many possible actions and your visitors will leave instantly. Make the decisions that they have to make on your website easy. Make it visible and clear for your arriving visitors. Design a single primary action into your website pages.

Trust: People have always been cautious of buying online. Write the content of your website to address the needs of your visitors in a language that they will understand (no technical jargon). Also, make it easy to contact you with a phone number and an actual street address. You can include a shipping procedure, privacy policy and a refund policy on your website. Include a trust building “About us” page that includes more in-depth information about your company and what you do. Websites that get good results are focusing on the needs of their visitors. Always remember that it’s not about you but about your visitors!

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