If you want your company website to be a success online, you will need to think and plan strategically about your website visitors and what action you want them to take. Most websites don’t do this. This is what will set you apart from the rest. Your website is your company image to the world open for everyone to see. Do you want your website visitors’ first impression about your company to be good? If you answered yes, find some tips below to incorporate into yourinternet marketing strategy and to help you make your website stand out from the rest.
Business website tips
Customer: Always focus first on your customer. When a new visitor arrives on your website for the first time, they are usually looking for something or answers to help solve a need that they might have. This could be anything from buying specific products or solving a problem. It is vital that you must understand what your best customers are looking for and then make sure you can address them clearly on the specific page that they arrive on. Image: Design your website around your customer and the services or products that you offer. If you are selling to Generation Y, use a trendier look that integrates social media elements and if you are selling to Baby Boomers, design your website with a high contrast with larger font sizes. Your website design should about be consistent with your industry and branding.
If you are selling to corporate customers, then you will need a polished and professional look. Action: What do you want your websites visitors to do when they arrive on your website? Contact you? Sign-up for a newsletter? Your website pages should always have a clear path to action. Keep it short and simple with clear call to actions (CTA). Too many possible actions and your visitors will leave instantly. Make the decisions that they have to make on your website easy. Make it visible and clear for your arriving visitors. Design a single primary action into your website pages.
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Donal O’Sullivan is a commercially focused Digital Marketer with 10+ years experience helping B2C & B2B clients. Donal has worked with many small to large enterprises locally and internationally and has a proven track record of driving revenue gains and brand awareness through integrated campaigns both Online & ATL.
In his previous role Donal worked for AXA Insurance, Ireland’s leading Insurance company. He was responsible for the strategic and day-to-day management of the AXA brand for business generation in their online channels.
Donal lives and breathes digital and will help you identify real opportunities by concentrating on data driven analysis to guide commercially focused marketing and optimisation decisions across: Acquisition, Conversion & Retention