Surprisingly business blogging is an extremely valuable yet largely untapped opportunity across many different industries. This is especially so when you consider the benefits that it can bring. To put it simply, blogging about your industry or business can…
- Establish you as an industry expert
- Generate quality search engine results
- Keep your website content fresh and encourages returning visitors
- Give you great content to feed through to your social media channels and your potential prospects beyond.
With this said, finding information to blog about doesn’t always come naturally to many people, so where do you get relevant information from?
Here are some great business blogging ideas…
Hot topics within your industry
This is a great source for business blogging. If you have any information on something that may affect, aid or even hinder your prospects or clients regarding your industry then they may well want to know about it. Examples of this could be industry news, legislation or regulations, new products/services or standards, etc.
Do you have access to a list of client FAQ’s that you can give answers to? If the answer is yes, then you may want to blog about them. If not, simply ask your “front line” people to let you know what questions are asked the most.
Client Case Studies or Real Life Examples
Have you worked on a particularly interesting project, a project that had particular challenged – or one that would exemplify the typical concerns that prospects would have. Very often doing a business blog around something like that can be beneficial to your client as well as yourself.
Conference and speech visits
If you or a work colleague has attended conferences or key note speeches recently and have made notes about really useful information, then you may want to share this with your target audience.
Interviewing industry contacts
It could be that you have a network of industry contacts that wouldn’t mind being interviewed. Why not record the interview then turn it into a blog post.
Lengthy existing blogs
If you come across a useful blog post that’s a little lengthy, you may want to turn it into two or three shorter and punchier business blogging posts which you can then share via your social media channels, or on your website.
Content you’ve already created
What about content you’ve already written in the past? You might want to revamp it and use it again.
Re-purposing a series of blog posts
A good idea could be to re-purpose a series of blog posts that you may have created in the past and turn them into an eBook or a white paper. This can then be given away to attract prospects and can be achieved with only a little extra work involved.
Business blogging is all about tapping into your already existing resources and is about working smarter and not harder. If you can embrace it, then you will get results. If you can deliver high impact content now, through a little bit of thought and planning, then it’s almost certain to reap rewards a few months down the line.
Declan Clancy is an enthusiastic, results oriented and creative Digital Marketer with 9 years hands on experience across digital channels.
In his last role as Group Digital Marketing Manager for Trigon Hotels, Declan was responsible for the ecommerce strategy and implementation for their 3 hotels. While at Trigon Hotels, Declan won Best use of Twitter for a Large Business at the Cork Digital Marketing Awards for his work for Cork International Hotel.