Careerwise Recruitment

careerwise

The Brief

See how we increased website traffic and conversions for CareerWise Recruitment; a recruitment company with offices nationwide.

Our client asked ePresence Digital Marketing to cater for the changing demands of their website visitors with a big emphasis on making the new website more mobile friendly and easier to use.

The Opportunity

In 2018 CareerWise Recruitment decided to upgrade their website. While results had shown incremental growth for a number of years of working with us, both the client and ePresence recognised the need for a new website to cater for the changing demands of their website visitors with a big emphasis on making the new website more mobile friendly and easier to use. We felt a new website would marry well with our digital marketing objectives and achieve better results and more conversions.

The Challenge

While the old website was mobile responsive, the user experience on mobile devices wasn’t where it needed to be. A mobile first approach focusing on making it easier for the website visitor to search and apply for jobs and submit their CV was imperative with a new website. The old website also looked a little dated and the new website had to look well on both mobile and desktop.

The Approach

The initial objective was focussed on Website Development and the importance of User Experience and Conversion Optimisation. The primary goal for their new website was to make it easier for website visitors to make the desired actions of applying for a job, submitting their cv or signing up to receive job alert emails. Along with Website Development, we focussed on:

  • Search Engine Optimisation (SEO)
  • Paid Advertising

Results

The team at CareerWise Recruitment were delighted with how their new website looked and the intuitive search functionality. Combined with a multi channel digital marketing campaign, CareerWise recorded an 85% growth in traffic and significant growth in conversions achieved through their website.

Results Snapshot:
  • Overall Sessions up 85%
  • Organic Traffic up 132%
  • Direct Traffic up 51%
  • Paid Search up 49%
  • Referral Traffic up 40%
  • Email Traffic up 29%
  • Social Traffic up 150%
  • Goal Completions up 97%
  • Job Applications up 88%
  • Job Alert Registrations up 86%
  • Submit a CV up 120%
  • Conversion Rate up 6.47%

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About Author

Declan Clancy

Declan Clancy

Declan Clancy is an enthusiastic, results oriented and creative Digital Marketer with 9 years hands on experience across digital channels. In his last role as Group Digital Marketing Manager for Trigon Hotels, Declan was responsible for the ecommerce strategy and implementation for their 3 hotels. While at Trigon Hotels, Declan won Best use of Twitter for a Large Business at the Cork Digital Marketing Awards for his work for Cork International Hotel. Declan holds a Postgraduate Diploma in Digital Marketing from the Digital Marketing Institute and a Bachelor of Commerce Degree from University College Cork.

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