Connect Promotions, a leading player in the promotional products industry, asked our digital marketing agency for help.
They already had a website with an online store which was functional, but the design was dated and needed a modern refresh to adapt it to the dynamically changing e-commerce market. The old website did its job, but it lacked shine. We were happy to help.
Connect Promotions have been a leading player in Ireland’s promotional products industry since 2004. With offices in both Cork and Dublin, Connect Promotions provides an array of promotional merchandise through its online store. Their extensive range includes branded clothing, premium brand gifts, onboarding kits, swag boxes, event merchandise and eco-friendly products.
From Connect Promotions’ head office in Cork, their expert team help their clients through the promotional product process. From the graphic design stage to delivering the finished promotional product, they offer guidance at every stage.
Connect Promotions already had a website with an online store which was functional but the design needed refreshing. It also needed to be adapted for the dynamically changing e-commerce market. The old website did its job, but it lacked shine.
Designing a new version of the Connect Promotions website and online store first required getting input from their team. We needed to know what they wanted to achieve from the new website and how they wanted it to look. We also had to take into account best practices in the industry, the target customers and the marketing message.
We identified the immediate needs as:We began with a mock-up of the online store to present various options for the client to choose from. Together, we decided on a wide store with two columns with a clear division into product sections and a sidebar. We put three products in one line, which, with this application, allowed us to present customers with large photos. They could also access a wide range of additional information about each product as they browsed the product categories.
The graphic design of the online store was developed and presented for customer evaluation next. This took around 7 days from completion of the mock-up stage. As we had already agreed on construction and placement of individual elements the focus was colours and typography. A step which significantly sped up the process of designing the store’s graphics.
The Connect Promotions store already had well-developed and recognisable branding in the form of a logo and colour palette. Additionally, we used several new bright colours such as the accent and grey for the store’s structural elements. The store’s working space itself needed to display large, high-quality photos of products in the foreground and customer content. We designed this on a white background, with a minimum number of borders. The final result delighted both the client and us. We implemented a creative and colourful website while still making it easy for the customer to navigate and shop.
The new Connect Promotions store was launched on the server, with a temporary domain address known only to the customer. We transferred the existing store data to the new store, then we gave the client access to review.
All the required elements were configured, as set out in the client brief, such as adding contact forms. We also added a request-a-quote functionality and an advanced search engine.
With the client’s approval it was time to connect the new site to the existing domain. An SSL certificate was generated and connected and redirections from the existing store URLs to the new URLs were implemented. This procedure is aimed at preserving the earned search result positions on popular search engines.
The Connect Promotions team are very pleased with their new website. The new store is also appreciated by its customers who can find products easily on all devices. A fact reflected in the increase in enquiries and higher conversion rate.
Connect Promotions Owner Bob Gee, says he is “very pleased with both the results achieved and the supportive working relationship we have in place”.
Now that the work on the online store is complete, we continue to provide the client with ongoing technical support. Both for the entire store and digital advertising.
After launching the new-look online store, Connect Promotions experienced:Share This Story
About Author
Profile Link
Copyright © 2023 ePresence Digital Marketing. All Rights Reserved
