International Ecommerce Co.

international ecommerce co

The Brief

See how we helped our client to increase revenues and improve conversion rates.

Our client is a large company performing very well, selling internationally online. They are good at what they do, very knowledgeable and savvy about their online activities. They asked ePresence Digital Marketing to get involved with a view to scaling up their online business by creating direct response content and managing paid search and paid social advertising.

The Opportunity

Our client is a large company performing very well, selling internationally online. They are good at what they do, very knowledgeable and savvy about their online activities. They asked ePresence to get involved with a view to scaling up their online business by creating direct response content and managing paid search and paid social advertising.

The Challenge

This company was strong online in advance of contacting us. The challenge for us was to gain even more exposure in the retail space, reach more of the client’s international target audience and find opportunities for further growth and success – all while continuing to maintain the high level of performance the client is used to.

The Approach

After meeting and discussing goals with the client and team, our initial task was to build a plan to ensure their goals were met.

We focused on several key areas to maximise results:
  • Audited both Facebook and Google ad accounts focused on new customer acquisition.
  • Upgraded their Product Listing Ads (PLA) campaigns and Google Shopping campaigns.
  • Created custom collection-style ads that focused on communicating the range of products and styles available on site.
  • Created greater awareness and engagement through YouTube ads for the Christmas Shopping season.
  • Created a full funnel Facebook strategy using different creatives and audiences at each stage of the funnel.
  • Leveraged the client history in the copy used in dynamic product ads as a way to create trust and encourage visitors to make their first purchase.

Results

Our client was extremely happy with the results, we continue to partner with this client assisting in their marketing activities and striving for further growth and success.

Results Snapshot:

  • Traffic up by 34%
  • Revenue up by 39.95%
  • Online Gross Revenue from Google Paid Ads up 48.36%.
  • 5x Return on Ad Spend (ROAS) for Facebook Paid Ads.
  • 5x Return on Ad Spend (ROAS) for Search Ads.
  • 5x Return on Ad Spend (ROAS) for Google Shopping.
  • 7x Return on Ad Spend (ROAS) for YouTube Ads.

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About Author

Donal O'Sullivan

Donal O'Sullivan

Donal O’Sullivan is a commercially focused Digital Marketer with 10+ years experience helping B2C & B2B clients. Donal has worked with many small to large enterprises locally and internationally and has a proven track record of driving revenue gains and brand awareness through integrated campaigns both Online & ATL. In his previous role Donal worked for AXA Insurance, Ireland’s leading Insurance company. He was responsible for the strategic and day-to-day management of the AXA brand for business generation in their online channels. Donal lives and breathes digital and will help you identify real opportunities by concentrating on data driven analysis to guide commercially focused marketing and optimisation decisions across:      Acquisition, Conversion & Retention

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