PersonaliseMe

The Brief

See how we were able to increase revenues and improve brand awareness for PersonaliseMe (aka The Baby Shop), a gifts and clothing company in Cork.

Jean and the team at PersonaliseMe did the groundwork in setting up their online store and engaging with customers on social channels. They asked ePresence to take them forward and increase their online visibility and ultimately drive sales forward to finish the year on a high.

Despite stocking a large range of attractive gifts and having a great physical store, the gift sector in the online space can be a very competitive area particularly in the run up to Christmas. We were very aware of this and needed to overcome this barrier in order to have a successful outcome.

The Opportunity

Our client did the groundwork in setting up their online store and engaging with customers on social channels. They asked ePresence to take them forward and increase their online visibility and ultimately drive sales forward to finish the year on a high.

The Challenge

The Approach

After meeting and discussing challenges and goals with the client and team, our first task was to build a plan to ensure their goals were met.

We focused on a number of key areas to maximise results:

User Experience & Conversion Optimisation
Search Engine Optimisation (SEO)
Paid Advertising
Social Media
Email Marketing

Results

The campaign was a hit and saw web traffic for PersonaliseMe increase by 136% from the previous Christmas period. Revenue also increased, with gross online sales seeing a 77% rise. Not only that, the business gained a four-fold rise in email contacts, setting them up nicely for the seasons ahead.

PersonaliseMe Results Snapshot:

Visits up by 136.04%
Transactions up by 65%
Revenue up by 77%
Average Order Value up 8%
Conversion Rate 4.76%

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About Author

Gillian Brennan

Gillian is a Director at ePresence Digital Marketing. With over 20 years of experience across IT and creative marketing, she specialises in campaign development, graphic design, video, and content strategy. Based in Cork, Gillian brings a practical, people-focused approach to helping brands stand out online.

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