Cashing in on PLR Content

Benefits of Digital Marketing

The best way to make money with PLR content  is to learn to think outside the box. Whenever anyone buys any form of PLR media they can almost always be sure of one thing:  other marketers will have purchased rights to the product as well. All of them will (presumably) be hoping to use the content to turn a quick buck, but many of them will end up using it in the same way and although this does not necessarily mean they will get the same results too much of a good thing can be a bad thing in this case because none of the content will be unique.


When is a Book, not a Book?

eBooks are without doubt one of the most popular forms of PLR content produced and many marketers, especially those who are new to the game, may simply purchase the rights, add their details to cover (name, website etc.) and begin marketing the product straight away. The temptation to do so will often be made all the stronger by the fact that in many cases the eBook will come complete with a sales page, a squeeze page, several sizes of graphical representations of the cover, and everything needed to ease the process of getting the product uploaded, online, and ready to sell.

Slightly more creative marketers may change the eBook wording a little and modify the keywords on the sales page, and those with a more adventurous nature might use the content to build a niche website. Both are common examples of ways people often use PLR content, but variety is the spice of life and it’s a fact of life that the more (work) you put into something the more you are likely to get out.

So when is an eBook, not an eBook?

When it’s:

  1. An e-zine
  2. A niche website
  3. An episode for a podcast
  4. A series of advice sheets
  5. A script for a YouTube video tutorial
  6. Content for a Squidoo lens or HubPage
  7. Content in a mailing to email subscribers
  8. Documents printed out and sold on eBay
  9. A series of tips delivered by autoresponder
  10. Numerous blog posts (with edits to make them unique)
  11. An mp3 recording (sold as a download or on disc via eBay/Amazon)
  12. One or more mini-sites created to provide link juice to another site or sites

That’s a list of 12 possible uses for PLR content, but it’s just the tip of a very big iceberg and even this short list could be leveraged further by internet marketers who have the capability to offer the content in a variety of language options.

What’s your preferred use of PLR content? Comments are open, so why not share your expertise with the world and let your fingers do the talking in the box below?

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About Author

Gillian Brennan

Gillian Brennan

Gillian Brennan is a Certified Internet Marketing Specialist and has been very successful in creating and maintaining strong relationships with her clients. With a Computing background from Cork Institute of Technology, Gillian has over 20 years experience in the IT sector. Working in both Technology and Customer Service capacities, Gillian’s roles included IT Support, Network and Systems Engineering, Computer Retail Management and Training in companies such as Summit Tecnology Inc, BG Turnkey Ltd and Compu B Ltd. Gillian’s technical ability in the IT area, along with a long history of customer service allow her to understand her clients’ needs and offer both practical and effective online solutions to fit their budget.

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