How to Choose a Web Hosting Company (Part 2)

How to Choose a Web Hosting Company

Part one of this article described the benefits of the “one click” installation feature provided by some web hosting companies. The article also touched on the value of online site building software. Both features bear consideration when trying to decide on the best web hosting company to use, but webmasters who wish to make an informed decision may wish to look at several other features.

Unlimited Traffic

Some web hosts place a limit on the amount of traffic a site is allowed to receive each month. If a website’s traffic exceeds the permitted amount the hosting company may make the site unavailable until the following month or until the web hosting company receive additional payments. Many good web hosting companies allow unlimited traffic and, as webmasters hope to get as much traffic to their sites as possible, this is a much better option.

 NOTE: Unlimited seldom means unlimited. The small print in the hosting contract will usually state a fair use policy is in place, but the chances of the fair use policy coming into play are very unlikely.

Storage

Some web hosting companies allow an unlimited amount of files to be uploaded to their servers (again, a fair use policy may apply), but others place a cap on how much data can be stored. Owners of larger sites—especially sites that incorporate lots of images or media files—may find companies that impose such restrictions are not the best web hosting company for their needs.

Shared Hosting or Dedicated Server?

Owners of large, high traffic websites may  be forced to choose a web hosting company that can provide dedicated servers, but the majority of small and medium-sized sites (up to a few thousand visitors a day) should function fine on a shared hosting package.  The majority of sites are hosted on shared servers, it keeps hosting costs down.

Free Domain Registration and Renewal

Some hosting packages included free domain registration and renewal.  There are arguments for keeping the two separate, but packages that combine hosting with domain registration and renewal can save webmasters time and money and reduce the likelihood of absent-minded webmasters losing their domain because they forgot to re-register it.

How Much Does the Hosting Package Cost?

Everyone likes to save money, but the cheapest web hosting company may not be the best web hosting company; so this consideration comes at the bottom of the list. It is always preferable to get the best deal available, but not at the cost of necessary features so the merits of hosting packages should always take priority over the price.

Which is the Best Web Hosting Company?

This is a question that webmasters must answer for themselves because the real question is, “Which is the best web hosting company for me?” It’s a personal question with a personal answer that webmasters need to consider seriously before choosing a web host.  The best way to find that answer is to take a look at some of the options available. This page may prove a useful starting point.

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If you are looking to expand your business, reach more customers and improve the impact of your marketing, ePresence can help. We will work with you to understand your business needs, challenges and goals. Our Digital Marketing Agency in Cork and Kerry is an experienced and results-driven organisation serving companies and national brands throughout Munster and all of Ireland. We will help lighten your load and provide access to our quality digital marketing team. Get in touch with us today on +353 (0)21 2362901 or email us on info@epresence.ie.

About Author

John Brennan

John Brennan

John Brennan is director of ePresence Internet Marketing. He is an experienced management consultant, specialising in Digital Marketing, Business Development, Product Development and Innovation Management. Owner/director of ePresence, John also lectures in Digital Advertising and Analytics at Cork Institute of Technology. John has an Electronic Engineering Degree from Cork Institute of Technology, MBA from University College Cork and Executive Training at Kellogg Business School, Chicago. Before setting up ePresence, John held various roles such as Software Engineer, Director of Engineering, Director of Product and Program Management, Vice President of Product Development and General Manager in world leading organisations such as Apple, IBM, Snap-on Inc. and FMC. John combines his technology know-how, management experience and customer focus to help his clients achieve online success.

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