Common Mistakes That Will Result in Low Search Engine Rankings (Part Four)

search engine rank

Here are the next two mistakes websites often make that get them very low search engine rankings. If you omit these from your website, consider yourself and your business’ internet marketing plan way ahead of your average competitor

4. Poor Link Popularity

Ultimately, you want your site to be popular. And one of the main factors that search engines use to determine the quality of a website is its link popularity. In other words, how many sites link back to your website. If many other credible sites link back to your website, it boosts yours site’s credibility and testifies to the quality of your site, thereby boosting your rankings in search engine listings. However, including unrelated links on your site and to your site won’t necessarily help boost your ranking. Your links must be related to your business and the content on your site! For example, if you run a flower shop, a link to a gardening center would be acceptable, but a link to a drycleaner would not. Luckily there are reciprocal linking programs to get your website involved in, which will improve your link popularity. But always ensure that you’re trading links with websites that are appropriate!

3. Content Problems – Using frames can hinder search engines from seeing the text on your site

Using frames in your website design can hurt your search engine rankings because many search engines have problems reading the text from within frames. If you designed your site solely with frames, the only text search engines can read is the title and the Meta tags. And, clearly, that’s not nearly enough text to guarantee that your site gets indexed. The simplest solution to this is to just avoid using frames all together; instead, design your site using layers. However, if your site is already built with tables, it’s a good idea to add detailed descriptions of your site in the <no frames> section of the HTML code that the search engines can read. This might not guarantee that your site gets indexed, but it will help. Visit our site for more tips on how to make your business’ website visually appealing, optimized for conversion, and content-rich.

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About Author

Declan Clancy

Declan Clancy

Declan Clancy is an enthusiastic, results oriented and creative Digital Marketer with 9 years hands on experience across digital channels. In his last role as Group Digital Marketing Manager for Trigon Hotels, Declan was responsible for the ecommerce strategy and implementation for their 3 hotels. While at Trigon Hotels, Declan won Best use of Twitter for a Large Business at the Cork Digital Marketing Awards for his work for Cork International Hotel. Declan holds a Postgraduate Diploma in Digital Marketing from the Digital Marketing Institute and a Bachelor of Commerce Degree from University College Cork.

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