Digital Strategy

In a world where digital is advancing rapidly and becoming ever more necessary for business, it is important for every company to have a Digital Strategy. A clearly defined Digital Strategy has several benefits and will help you to create greater brand awareness and generate more leads.

If done effectively, you should be able to:


1) Clearly identify customer personas through market research

Communicating with your customer has never been easier. You can use this to your advantage by sending questionnaires and surveys to get clarity on any ideas that you might have.

Use testimonials and reviews and see exactly who is using your products and services. Use this information to create a positive user experience for them. This tailored experience allows you to focus more clearly on your ideal customer.

Best Technology to


2) Define your objectives

With endless technologies and automation tools on the market, it has never been easier to track your progress and monitor your results.
Your ability to set goals, track them and smash them couldn’t be easier when using analytics, goals, pixels, and conversion rates. By analyzing this data, you can see what works for your company, and more importantly, what does not.

Best Technology to Use-Google Analytics


3) Know what action to take
Clearly defined KPIs and goals will allow you to see what is working for your company and to identify where you should invest more heavily to encourage growth.
Use the SMART method to specifically and effectively focus in on who you want to target.

Make sure that your strategy is:
A- Attainable

Best Technology to Use-Tableau


What Can You Achieve With Digital?

Use Digital To Achieve The 5Ss

1) Sell

Digital is brilliant for lead generation and acquisition. Whether you want to build an email list, encourage sales with a free trial or gain more Facebook likes, digital can help you to achieve those goals in various ways. You just need to focus on what works best for your company.


2) Speak

Digital offers the potential to reach out to customers in so many ways. Email, messenger, web chat functionality and even social media, all allow you to communicate with your customers, engage and give them the best user experience that you can to encourage retention.


3) Serve

Add a real and practical purpose to reach end goals by implementing e-commerce and social e-commerce functionalities across your digital platforms, to make the user experience easier and to generate more conversions for yourself.


4) Save

Pay attention to budget and whether certain marketing materials are paying off for you or not. For instance, could you reduce print costs by introducing online discount codes as opposed to distributing discount cards perhaps?


5) Sizzle

Bring real strength to that great campaign idea and have the potential to reach a targeted, global audience with a digital strategy. Digital can enhance your overall marketing strategy by working in tandem with traditional marketing methods. We encourage reaching more people by taking your campaigns online.


How To Harness the Power Of Digital

1. Make Google Work For You
Learn how to rank on SEO and get organic reach. This is where your digital strategy should start. By utilising AdWords and SEO, your brand should become more visible to potential clients.


2. Social Strategy
With over 3.4 billion people using social media daily, it makes sense to reach use social. If you could even engage with a fraction of that user group, you’d be guaranteed business success. The key is to know the right platform to use to reach your customer persona.

      • LinkedIn
        LinkedIn is great for reaching out to businesses and industries, and is an effective tool-especially in B2B, helping lead generation, brand awareness and networking. With over 430 million users worldwide, the potential to use LinkedIn in clever ways is huge-especially by thinking savvy and using Sales Navigator.
      • Facebook
        Facebook have 1.65 million monthly users worldwide, so the potential to generate brand awareness, leads and sales is huge on Facebook. Make the most of added extras such as shop features, market place and local to showcase your brand and generate sales. Use your feed effectively to showcase your business, products and team.
      • Stories
        Be dynamic and engaging on Instagram and Facebook Stories to add colour to your brand.


3. Watch Your Competition And Benchmark Your Performance

Digital not only helps you to reach your goals and objectives, but it also allows you to check out what the competition is doing. See what they’re up to with various sites such as and spot opportunities that you may have missed.


4) Analytics and Reporting

By correctly monitoring analytics and observing business trends, it’s possible to hone in on what’s working for you and to make changes where necessary. The metrics are there, it’s about using them to your advantage to get more bang for your buck.


Create Your Digital Strategy Today

By implementing a digital strategy, you should be able to correctly segment your audience, target the right people and position yourself correctly within the digital space.

If you would like to help set up or to implement your digital strategy, ePresence Digital Marketing Agency in Cork would love to help. We have a variety of tailored options to suit your needs and goals.

Contact us today for your free consultation and we’ll run through your options with you.

Take your Digital Marketing to the Next Level with ePresence

If you are looking to expand your business, reach more customers and improve the impact of your marketing, ePresence can help. We will work with you to understand your business needs, challenges and goals. Our Digital Marketing Agency in Cork and Kerry is an experienced and results-driven organisation serving companies and national brands throughout Munster and all of Ireland. We will help lighten your load and provide access to our quality digital marketing team. Get in touch with us today on +353 (0)21 2362901 or email us on

About Author

Gillian Brennan

Gillian Brennan

Gillian Brennan is a Certified Internet Marketing Specialist and has been very successful in creating and maintaining strong relationships with her clients. With a Computing background from Cork Institute of Technology, Gillian has over 20 years experience in the IT sector. Working in both Technology and Customer Service capacities, Gillian’s roles included IT Support, Network and Systems Engineering, Computer Retail Management and Training in companies such as Summit Tecnology Inc, BG Turnkey Ltd and Compu B Ltd. Gillian’s technical ability in the IT area, along with a long history of customer service allow her to understand her clients’ needs and offer both practical and effective online solutions to fit their budget.

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