7 Top Tips For Effective Content Marketing
There’s an old saying around online marketing professionals that ‘content is king’. However this doesn’t mean any old content. Instead great content marketing means posting quality content. This is critical if you’re going to attract future clients and convert those all-important lookers into buyers.
With this in mind, here are 7 top tips for really effectivecontent marketing…
Stick to what you know
When trying to write content, then it’s always best to stick to what you know. Chances are that you know your business inside out, so why not answer some frequently asked questions or write about some industry changes, both of which may be of real benefit to your potential audience.
Keep it punchy
The best posts are short and sweet. If your Facebook post reads like a war and peace novel, then chances are it isn’t going to be very effective. Instead look for bullet points, catchy headlines and clear concise text.
Lighten up a little!
Many people assume that content marketing is all about projecting your brand/image logo. Whilst this is true, social media marketing is also about making a connection with your audience. Why not give your readers some interesting but light-hearted facts about you or your colleagues. Whatever you do, try to be personable and approachable but don’t hide behind the logo or brand.
When you post content on social media, you’re really looking to engage with your target audience. Why not post something that will spark an interaction. Try asking thoughtful questions, or entice a little bit of harmless banter with your customers by posting an insightful quote that’s in-line with your core business values.
People love to be informed, so why not post messages that give people helpful information that you know only too well from being in your line of business. If you can come across as a trusted source of great information, it’s a really good way of developing credibility about your company and your brand.
Keep it current
When it comes to content marketing then current is best! Keep abreast of what’s going on in your industry and comment on snippets of news that might affect your customers. However, you may want to avoid any political or religious views as this might alienate some of your target market.
Spread the word
Finally once you’ve compiled your content you need to put it in front of as many people as possible. This means publishing it though a multitude of channels to maximise exposure.
Content marketing is a tool that every business should be using if they want to develop an online presence. Once you know how, it’s easy and following these 7 top tips you really have no excuses not to be doing it.
Declan Clancy is an enthusiastic, results oriented and creative Digital Marketer with 9 years hands on experience across digital channels.
In his last role as Group Digital Marketing Manager for Trigon Hotels, Declan was responsible for the ecommerce strategy and implementation for their 3 hotels. While at Trigon Hotels, Declan won Best use of Twitter for a Large Business at the Cork Digital Marketing Awards for his work for Cork International Hotel.