Email Marketing Software – Low Cost, Professional, Direct Marketing
Email marketing is still one of the most effective ways in which a business can develop new customer relationships and maintain existing clients, yet it is often overlooked and under used. Marketing by Email doesn’t have to be complex and time consuming and nowadays email marketing software makes it very easy for companies to manage their own campaigns – and do it professionally. In addition to this, compared to other marketing strategies, it is relatively inexpensive.
So how can E-mail Marketing Software help your business?
By harnessing the power of professional and attractive email correspondence you can stay in regular touch with previous clients alerting them to any special offers or latest products that you may have. In addition to this you can target new prospects. This means that you can get the word out there with just one click of a button. In addition professional email marketing software services such as Constant Contact will use software that makes sure that your email ends up in the in-boxes of customers and not their spam-box.
Laser focussed emails/newsletters
Using email marketing software it is possible to be able to segment your customer database into interest related lists. This means that you can then laser target your newsletter/Emails towards a particular person and their interests. Thus eliciting a better response rate.
Spread the word
The way email newsletters from email marketing software companies are designed makes it easier for the newsletter to be forwarded on to another individual. This means that your core of loyal consumers can pass your details onto their friends and relatives, thus spreading your message.
Response tracking facilities
As a business, you probably don’t want to waste time sending emails to an individual who has never yet opened one of them. Any decent email marketing software company will have a response tracking system in place where the sender can see detailed reports of exactly who has opened your emails and even which links have been clicked on. This means that you get a good picture of the type of person who is interested in your business. Therefore you can laser target any future advertising and promotions towards this demographic.
On the whole, email marketing is a great tool which businesses can use to bolster their marketing performance and email marketing software is designed in such a way to make it easy for companies to do this themselves without having to employ the services of marketing specialists.
Constant Contact are indeed one of the leading email marketing software companies out there and they offer businesses the option of signing up for a free trial. Alternatively, you may prefer to contact WSI for professional assistance with your email marketing software set-up.
Declan Clancy is an enthusiastic, results oriented and creative Digital Marketer with 9 years hands on experience across digital channels.
In his last role as Group Digital Marketing Manager for Trigon Hotels, Declan was responsible for the ecommerce strategy and implementation for their 3 hotels. While at Trigon Hotels, Declan won Best use of Twitter for a Large Business at the Cork Digital Marketing Awards for his work for Cork International Hotel.