Good Website Design/Development – how important is it?

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Most business owners today recognise the importance of having a website. Like the telephone, it is a necessary tool that your customers simply expect you to have. It is also one of the most cost-effective ways to promote your products or services locally, nationally or even internationally. What you may not realise however is that a bad website can actually cost you business rather than attract new customers. The importance of good Website Design/Development cannot be stressed enough. Let’s face it; most people don’t really know what constitutes great website design/development.  Surprisingly, some judge the website by the amount of flash and glitter present on the home page!  Working with a digital marketing consultant ensures you’ll cut through that flash and glitter and align yourself with design principles that actually work. 

We should think of our effective website design as an employee who works 24 hours a day, 7 days a week, ultimately driving our business forward and increasing our revenues. Busy-looking websites, poorly written webpage copy, missing or mixed sales messages, hiding contact details, and lack of search engine optimisation – these are areas that companies still fall down on today.

An internet marketing specialist can help you design a great-looking website that works for your visitor and works for your business. When choosing a company to build your website, it is important to choose a company that is established and has stood the test of time.  Avoid the college student or the ‘Fred in the Shed’ website developers. Although they may promise ‘a cheap website’, they often cannot be found once the website is completed and generally don’t have the business experience to align themselves with the objectives of your company.

Before you hire your Website Developer, remember to ask: –    Will my website include a Content Management System? (to allow you to update your website yourself going forward)

  • Will my website include Analytics? (to allow you to see statistics/behaviours of visitors to your site)
  • Can I read reviews from your previous clients?
  • Can I see samples of your previous work?

Contact for excellent Website Design/Development, Internet Marketing and Consulting Services.  WSI specialises in providing personalised, affordable Internet Solutions that deliver maximum return to small and medium-sized businesses.

Take your Digital Marketing to the Next Level with ePresence

If you are looking to expand your business, reach more customers and improve the impact of your marketing, ePresence can help. We will work with you to understand your business needs, challenges and goals. Our Digital Marketing Agency in Cork and Kerry is an experienced and results-driven organisation serving companies and national brands throughout Munster and all of Ireland. We will help lighten your load and provide access to our quality digital marketing team. Get in touch with us today on +353 (0)21 2362901 or email us on

About Author

Donal O'Sullivan

Donal O'Sullivan

Donal O’Sullivan is a commercially focused Digital Marketer with 10+ years experience helping B2C & B2B clients. Donal has worked with many small to large enterprises locally and internationally and has a proven track record of driving revenue gains and brand awareness through integrated campaigns both Online & ATL. In his previous role Donal worked for AXA Insurance, Ireland’s leading Insurance company. He was responsible for the strategic and day-to-day management of the AXA brand for business generation in their online channels. Donal lives and breathes digital and will help you identify real opportunities by concentrating on data driven analysis to guide commercially focused marketing and optimisation decisions across:      Acquisition, Conversion & Retention

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