Google Rolls Out Fetch and Render Facility


Google has added a useful new feature to their Fetch as Google tool. They announced the news earlier this week. The new ‘Fetch and Render’ facility allows webmasters to discover if any resources on their pages are being blocked. This is very useful because if certain page elements are being blocked the page itself may appear quite normal to the webmaster, and to site visitors, but search engine spiders may see things differently and that can interfere with rankings.

Fetch as Googlebot

The Fetch as Googlebot feature was added to Google Webmaster Tools in October 2009; so it’s been around for quite a while now. It allows the webmaster to submit individual URLs and take a look at the HTTP response the server returns and examine the HTML—great for diagnosing problems.  The tool was improved, in 2011, when Google made it possible for webmasters to use the fetch feature to submit pages to the index, an action that can result in fresh or updated pages appearing in the SERPS very quickly indeed.

How to Fetch and Render as Googlebot

To use the new fetch and render facility webmasters need to visit Google Webmaster Tools and log-in in the normal fashion, select the ‘Crawl’ option from the list at the left of the page, and then click ‘Fetch as Google’ on the drop-down menu.

Users who are familiar with the Fetch as Google tool will not notice many changes to the page that opens up. The only difference is the addition of the red ‘Fetch and Render’ button and a drop-down menu that allows the selection of a device type so that webmasters can check how the page renders for different devices including desktops and smartphones. URLs are entered in the usual way, the preferred device is selected from the drop-down menu, and then ‘Fetch and Render’ is selected instead of ‘fetch’.

Fetch and Render as Google

Fetch and Render Benefits

Fetch and Render allow webmasters to take a look at the rendered page (as Google sees it) rather than just a page of code. In some cases the absence of important elements may be apparent straight away, (text pulled in from JavaScript files etc.). To take a look at the page click on it when it appears underneath the search box

Render as Google

The rendered page (as Google sees it) will be made available on the next screen. Further information on why pages might not be fully rendering or only partially rendering will also be displayed.

Render Errors

In some cases, listed items may be being pulled into the page from third parties such as Google AdSense or social media sites.  Any problems of this nature are beyond the webmaster’s control and should not be worried about, but if the problem is an internal one, usually caused by blocks imposed by the robots.txt, webmasters can then take a closer look at the problem areas and rectify them as necessary.

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About Author

John Brennan

John Brennan

John Brennan is director of ePresence Internet Marketing. He is an experienced management consultant, specialising in Digital Marketing, Business Development, Product Development and Innovation Management. Owner/director of ePresence, John also lectures in Digital Advertising and Analytics at Cork Institute of Technology. John has an Electronic Engineering Degree from Cork Institute of Technology, MBA from University College Cork and Executive Training at Kellogg Business School, Chicago. Before setting up ePresence, John held various roles such as Software Engineer, Director of Engineering, Director of Product and Program Management, Vice President of Product Development and General Manager in world leading organisations such as Apple, IBM, Snap-on Inc. and FMC. John combines his technology know-how, management experience and customer focus to help his clients achieve online success.

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