Big changes taking place over in Google at the moment and the SEO landscape is rapidly evolving. Currently, all respectable website owners should be in the process of changing from a http:// browser to https:// for site security, or have done so already. All sites will also require an SSL certificate from Google to validate site content going forward.

So, what exactly is an SSL certificate?

SSL stands for Secure Sockets Layer. Simply put this layer establishes an encrypted link and a secure connection between your web browser and your visitor’s web browser, ensuring that all data that passes between the two is safe and secure.

These safe SSL connections all start with a green padlock next to a https:// link. Many older sites may have a http:// link which is neither safe not secure and easily allows third parties to see this information.

Benefits of an SSL Cert

As much of our online information is confidential nowadays, and no one really wants their credit card information stolen, it stands to reason that everyone should get SSL certified to eliminate the chance of private information falling in to the wrong hands.

While previously, only eCommerce web masters required an SSL cert, in 2014 Google decided that SSL certification would play a key part in and a boost in the Search Engine Ranking Process(SERP).

In January 2017, Google started flagging any http:// website which collected credit card numbers and passwords as non-secure. Now everybody requires a https:// site with some level of certification.

SSL Benefits

  1. Better Website Security
  2. Search Ranking Boost
    SSL is a Google search engine ranking factor
  3. Secure Payments
    Ensures safe online shopping experience
  4. The Green Padlock
    Helps to increase website user trust and improves conversion rate
  5. GDPR
    Encrypting communications between internal systems, so that regulated information is protected with appropriate technical and organisational measures would help to assist with GDPR compliance

SSL certifications can vary in price from cost-free to premium packages. You can tell by the words highlighted in green whether a company has bought a premium SSL package or if they’ve gone with a less expensive one to guarantee validation. Cheaper packages are less trustworthy than the premium ones but as long as you have some sort of cert, Chrome won’t punish you for it. However, larger retailers who trade in large volumes on their eCommerce websites should probably invest in a premium package.

ePresence SSL Website Implementation

  1. Here at ePresence we are offering a service to upgrade your website from HTTP to HTTPS by implementing a security cert. Our Service will include:

    • Purchase of SSL Certificate
    • Acquire SSL Certificate installation
    • Do a full back up of your site
    • Change your HTTP links to HTTPS
    • Create a 301 Redirect
    • Update Google Analytics and Search Console

    We are currently offering this service for €375+VAT to include all of the above.
    Contact us today to ensure that your business is ready for the move to HTTPS.

    *Note that this pricing is based on a standard website implementation. We would need to review the site and confirm this price before commencing. Price does not include SSL certificate purchase.