Any business looking to maximise their marketing efforts may want to think about using Pay Per Click advertising. If carried out correctly, Pay Per Click or PPC can reap rewards and indeed pay for itself many times over. With this in mind, here’s how else it can benefit your business.
Pay Per Click delivers results fast.
Unlike organic marketing or SEO which takes time to build up, a carefully crafted Pay Per Click ad can have an immediate impact to your business and this is what makes it a powerful and attractive proposition for any company. It is particularly effective when a site is initially launched or when a company is trying to test or enter a new market or niche.
Can be highly targeted
If you really want to ‘drill down’ to appeal to your core customer base, then there’s nothing like pay per click for doing this. Carefully crafted keywords which are easy to set up using the right tools can attract specific potential customers including demographics such as location, age, gender and even specific interests.
Makes a great platform for testing
The very nature of immediate and measurable results means that PPC advertising makes for a great platform on which to test groups of adverts or promotions. Advertising that is successful can then be used to target organic results
You’re in control
A great ad that leads on to a well designed web or landing page enables you to be in total control of your message from the start and right the way through to the ‘call to action’.
Gives you the opportunity to be on top of your campaign
If you can keep tight controls of your ad spend, then on many occasions a well constructed Pay Per Click advertising campaign will deliver you a great return on your investment. Results are easily measured and can be tweaked and re-tested allowing you to stay on top of your campaign at all times.
In essence pay per click advertising if done correctly is still a very powerful way of bringing in sales and building up a sound customer base. However there is a danger that if your campaign isn’t handled and monitored in the right way, costs can easily spiral. With this in mind, if you can…
- Carefully select the right keywords
- Control costs
- Develop a catchy landing/web page
- Monitor and measure your results
- Test and tweak your ads
then you just may be surprised at how effective Pay Per Click advertising really is. Click here for more information onPay Per Click.
Declan Clancy is an enthusiastic, results oriented and creative Digital Marketer with 9 years hands on experience across digital channels.
In his last role as Group Digital Marketing Manager for Trigon Hotels, Declan was responsible for the ecommerce strategy and implementation for their 3 hotels. While at Trigon Hotels, Declan won Best use of Twitter for a Large Business at the Cork Digital Marketing Awards for his work for Cork International Hotel.