For many starting a website or service, the upfront cost of a professional web designer can seem like a hugely off putting prospect, often leading people to opt for cheaper alternatives.
This is hugely understandable – for something so basic and fundamental, the cost of a well-designed website can seem decidedly un-basic and un-fundamental.
A well-designed website, however, requires significant expertise – expertise that commands a fee. Rather than asking yourself how much you can afford to splash on a really great website, you should be asking what a really great website is worth – both to you personally, and your business or service. Odds are the answer is, yes, a lot.
A well-designed website is an investment
It is best not to think of a website as a one-off expense – yes, you usually have to pay for it in one lump sum, but the gains are not reflected in one installment – its worth is something that will grow, and continue to add value to you and your business/service etc.
A good website will generate traffic and with that, opportunities. A bad or lazy website will not maintain itself, accruing additional future costs, and probably costing you more in the long run. Speaking of…
Good designs have a longer lifespan
Good designs are adaptable designs that last considerably longer than their cheaper counterparts. While the reduced cost of a cheap website may seem appealing off the bat, with the reduced cost comes an expiry date.
Websites are a non-negotiable aspect of most services or businesses these days, so why leave yourself in a position where you will have to navigate your way through this dilemma again in the near future?
A well designed website will have a longer lifespan, leaving you to reap the benefits without worry of confronting the need for a new website anytime soon.
Well-designed sites offer higher conversion rates
Expert web designers know how to design a website with the needs of the user in mind. Users want convenience, simplicity and minimum effort and fuss.
A user’s interaction with a website, from your perspective, is a transaction. The better designed your website, the more likely this transaction is to take place.
If you’re interested in learning more about the benefits of opting for a professionally-designed website, then contact Epresence Online Marketing on +353 (0)87 256 5119.
Donal O’Sullivan is a commercially focused Digital Marketer with 10+ years experience helping B2C & B2B clients. Donal has worked with many small to large enterprises locally and internationally and has a proven track record of driving revenue gains and brand awareness through integrated campaigns both Online & ATL.
In his previous role Donal worked for AXA Insurance, Ireland’s leading Insurance company. He was responsible for the strategic and day-to-day management of the AXA brand for business generation in their online channels.
Donal lives and breathes digital and will help you identify real opportunities by concentrating on data driven analysis to guide commercially focused marketing and optimisation decisions across: Acquisition, Conversion & Retention