For many starting a website or service, the upfront cost of a professional web designer can seem like a hugely off-putting prospect, often leading people to opt for cheaper alternatives.
This is hugely understandable – for something so basic and fundamental, the cost of a well-designed website can seem decidedly un-basic and un-fundamental.
A well-designed website, however, requires significant expertise – expertise that commands a fee. Rather than asking yourself how much you can afford to splash on a really great website, you should be asking what a really great website is worth – both to you personally, and your business or service. Odds are the answer is, yes, a lot.
A well-designed website is an investment
It is best not to think of a website as a one-off expense – yes, you usually have to pay for it in one lump sum, but the gains are not reflected in one instalment – its worth is something that will grow, and continue to add value to you and your business/service etc.
A good website will generate traffic and with that, opportunities. A bad or lazy website will not maintain itself, accruing additional future costs, and probably costing you more in the long run. Speaking of…
Good designs have a longer lifespan
Good designs are adaptable designs that last considerably longer than their cheaper counterparts. While the reduced cost of a cheap website may seem appealing off the bat, with the reduced cost comes an expiry date.
Websites are a non-negotiable aspect of most services or businesses these days, so why leave yourself in a position where you will have to navigate your way through this dilemma again in the near future?
A well-designed website will have a longer lifespan, leaving you to reap the benefits without worrying about confronting the need for a new website anytime soon.
Well-designed sites offer higher conversion rates
Expert web designers know how to design a website with the needs of the user in mind. Users want convenience, simplicity and minimum effort and fuss.
A user’s interaction with a website, from your perspective, is a transaction. The better designed your website, the more likely this transaction is to take place.
If you’re interested in learning more about the benefits of opting for a professionally-designed website, then contact Epresence Online Marketing on +353 (0)87 256 5119.
