Creating a digital marketing plan in which to present your product to consumers is a vital part of your business strategy. Online sales can compose a significant portion of your overall sales, and failing to put a strong digital marketing plan into place can hinder your ability to access the available sales potential. Here are some tips to help you create a digital marketing plan.
- The first step in creating a digital marketing plan is identifying your target customer base. If you aren’t yet sure who your target customer base will be, you may need to perform market research to help you figure this out. As you are strategizing and developing your plan, imagine one customer whom you believe to represent the average, typical consumer of your product or service. For example, your typical consumer of a child’s backpack might be a married, 35 year old mother of two children. Keep this customer in mind as you are working on your digital marketing strategy, and address your message specifically to that customer.
- Pay attention to what your competitors are doing. Take note of what they are doing well, and what they could be doing better. This is your opportunity to improve upon the efforts offered by the competition. Imagine that you are a customer, and perform a search for your competitors’ product. Do you find more information about your product or the competitors’ product? What online methods are your competitors using? This information will help you to direct your own digital marketing plan.
- Decide what components you want to include in your digital marketing plan. There are a variety of options in which to market your product online. These can include your product website, social media sites, blogs, viral marketing, online banners, and videos. The key to choosing which online channels you want to use for your business is determining which of these channels will provide the best return on investment. For example, social media is a popular choice because it is quite inexpensive to use and gets information about your product in front of a large audience of potential customers. The best channels will vary depending upon your particular business and product.
- Develop a plan for evaluating your digital marketing strategy after it is up and running. Digital marketing is not something that you should set up and forget. You should periodically review your methods to determine whether they are working as well as they can for you or whether you need to tweak your methods from time to time. Pay attention to which channels of digital marketing are paying off for you. You may find that it is best to alter your strategy if particular methods are not yielding a return on investment.
A digital marketing strategy can have a significant impact on your business’ bottom line. If you need help developing a digital marketing strategy, contact Epresence Online Marketing. We can help you to reach your target audience through a variety of methods, including web sites, search engine optimization, social media, email marketing, content marketing, and more.
Every business has different needs and goals, so we will develop a plan that is specific to the needs of your business in order to help you yield the best results. To learn more about developing a digital marketing plan for your business, call Epresence Online Marketing today.
Declan Clancy is an enthusiastic, results oriented and creative Digital Marketer with 9 years hands on experience across digital channels.
In his last role as Group Digital Marketing Manager for Trigon Hotels, Declan was responsible for the ecommerce strategy and implementation for their 3 hotels. While at Trigon Hotels, Declan won Best use of Twitter for a Large Business at the Cork Digital Marketing Awards for his work for Cork International Hotel.