Are You Getting Enough From Your LinkedIn Company Page?
When it comes to your business, online marketing is vital if you want to stay that one jump ahead of your competition. More importantly any proven marketing resources that come free should definitely be utilised. ALinkedIn company page is one such resource, but surprisingly it is seriously underused.
In essence, it’s like a mini website contained within the LinkedIn set-up where you can promote your company, services and indeed products. However if it’s not set up or worse still badly laid out, then those people that are looking to find you are going to be left with a bad first impression.
If you have not already got a LinkedIn Company Page – it’s simple to get started.
- Log in to your own LinkedIn Account
- Click “Companies” in the top menu
- You should see this “Add a Company” button towards the end of the page on the right hand side
- Click that and follow the instructions onscreen from there to setup your own LinkedIn Company Page.
So how do you get the most out of your LinkedIn company page? Here are a few pointers…
Take time to fill out your company overview
Since your LinkedIn page is the first thing that potential clients will see when they’ve found you, then ultimately your overview is likely to give them their first impression. With this in mind, it needs to be right. It needs to tell potential clients who you are, where you are and exactly what you do. Take a look at other examples that do exactly this and adjust yours accordingly.
Banners and logo
Just as your photo is on your personal profile page, your banner or logo is a representation of your company, so again make sure you put one in. If you haven’t got a logo or banner then it pays to have one designed.
Products and services
The LinkedIn company page is effective in that it gives the user space to profile their products and services (up to 25 in all). These showcase exactly what your company is about. You can add or remove product and banner images and even change the order in which they are shown.
Regular posting of company updates
Try targeting your posting updates such as company size or industry to fit in with specific audiences. This ensures that you post messages only to this specific demographic.
Don’t be afraid to ask
In this consumer society that we live, reviews of products and services are vital and can be the make or break of your business. The issue is that most people don’t simply get up one morning and decide to write a product or service review. Instead it’s always best to be proactive about these things and ask your customers if they will leave a review. The LinkedIn Company Page has a request recommendation button which you can use, or alternatively you can send your customers an email containing a link to the said product or service. Either way, don’t be afraid to ask!
Link your LinkedIn Company Page to other web properties
Once you have spent time filling in your LinkedIn company page you need to spread the word. The best way to do this is to make sure that there is a link to it from all of your other websites that you own and that it is also contained in your email signature.
Used correctly your LinkedIn company page is an important tool in your marketing arsenal, so it pays to spend some time getting it right!
John Brennan is director of ePresence Internet Marketing. He is an experienced management consultant, specialising in Digital Marketing, Business Development, Product Development and Innovation Management.
Owner/director of ePresence, John also lectures in Digital Advertising and Analytics at Cork Institute of Technology.
John has an Electronic Engineering Degree from Cork Institute of Technology, MBA from University College Cork and Executive Training at Kellogg Business School, Chicago.
Before setting up ePresence, John held various roles such as Software Engineer, Director of Engineering, Director of Product and Program Management, Vice President of Product Development and General Manager in world leading organisations such as Apple, IBM, Snap-on Inc. and FMC.
John combines his technology know-how, management experience and customer focus to help his clients achieve online success.