LinkedIn Marketing – 7 Tips To Grow Your Profile and Generate Leads

linkedIn profile

LinkedIn is a valuable resource for those in business and is a cross between a CV and an online contacts list. It’s a great way to forge new business relationships and grow your client base. However in order to grow your profile and generate those all important leads then you need to carry out some LinkedIn marketing. Here are 7 tips to help:

Complete your LinkedIn profile

Although it may seem a little obvious, one of the most important aspects of marketing yourself is to make sure that you fully complete your profile. It’s likely to be the first place that potential prospects come to check you out and an unfinished or incomplete profile doesn’t give off a professional impression. Fill out relevant information about you, your qualifications, past experience and add a photo. One thing to bear in mind is that you should really be writing it with the reader (prospect) in mind.

Ask and you shall receive

Any recommendations are important to potential customers, so if you’ve carried out work for a client, then don’t be afraid to ask for a recommendation. A couple of good recommendations will give a lot of credence to you and is likely to improve your chances of building up a great client base. They’re easy to request and in return really easy to give.

Set up a company page

It’s surprising the amount of companies that don’t actually have a company page. It creates a really professional image for your organisation and is a great way to carry out LinkedIn marketing. It’s easy and quick to set up and there’s absolutely no excuse not to have one.

Don’t forget to tell them what you do

One you’ve set up a company page don’t forget to add your products and services. Nine times out of ten you’ll already have this information to hand on your website or company literature anyway, so it shouldn’t be too difficult to transfer across. As with your personal profile, it’s advisable to always ask past or existing clients for recommendations on your services or products too.

Keep it current

Just like other social media channels you need to keep it updated. Try to add updates on your company and personal profile pages at regular intervals, Whether this is a daily, weekly or monthly occurrence isn’t important but try to set a level of activity and stick to it.

Keep an eye on who’s watching you

The good thing about LinkedIn is that it lets you know when someone has viewed your profile. As a result if a prospective client or company has viewed your profile, then this could be a good time to reach out and connect with them.

You’ve gotta network!

To all intent and purpose LinkedIn is predominantly a networking tool and a way to carry out great LinkedIn marketing and grow your contact list and client base is to actually network. Spend time each week going through recommended connections and connect with those people. A word of warning…don’t try to make random connections with people that you don’t know, as it could be classed as spamming and risk you getting blocked by LinkedIn.

For any further advice on LinkedIn marketing and any other social media marketing, then please contact ePresence Online Marketing today

Take your Digital Marketing to the Next Level with ePresence

If you are looking to expand your business, reach more customers and improve the impact of your marketing, ePresence can help. We will work with you to understand your business needs, challenges and goals. Our Digital Marketing Agency in Cork and Kerry is an experienced and results-driven organisation serving companies and national brands throughout Munster and all of Ireland. We will help lighten your load and provide access to our quality digital marketing team. Get in touch with us today on +353 (0)21 2362901 or email us on

About Author

Gillian Brennan

Gillian Brennan

Gillian Brennan is a Certified Internet Marketing Specialist and has been very successful in creating and maintaining strong relationships with her clients. With a Computing background from Cork Institute of Technology, Gillian has over 20 years experience in the IT sector. Working in both Technology and Customer Service capacities, Gillian’s roles included IT Support, Network and Systems Engineering, Computer Retail Management and Training in companies such as Summit Tecnology Inc, BG Turnkey Ltd and Compu B Ltd. Gillian’s technical ability in the IT area, along with a long history of customer service allow her to understand her clients’ needs and offer both practical and effective online solutions to fit their budget.

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