LinkedIn can provide the perfect platform for B2B promotion, however not everyone utilizes it to their advantage. Used properly, LinkedIn can be one of the most effective tools in your marketing arsenal:

  • Profile—Develop your profile to read more than just a stale resume. Include interesting honors or facts regarding your career, add your social networking URLs and don’t forget to add a recent headshot.
  • Applications—Link your blog or WordPress to your account. Show off your latest marketing materials or presentations by adding SlideShare or Box.net.
  • Groups—Another important way to market your business is to join groups within your target market. Post news, start discussions and respond and interact with members. Be an active group member and contribute value-added ideas and thoughts.
  • Events—Keep people posted on events or activities and add a linking URL.

 

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Stay on top of these four key elements to further your business and career using LinkedIn. Contact us for more information on how to best utilize social media in your busines.