LinkedIn can provide the perfect platform for B2B promotion, however not everyone utilizes it to their advantage. Used properly, LinkedIn can be one of the most effective tools in your marketing arsenal:
- Profile—Develop your profile to read more than just a stale resume. Include interesting honors or facts regarding your career, add your social networking URLs and don’t forget to add a recent headshot.
- Applications—Link your blog or WordPress to your account. Show off your latest marketing materials or presentations by adding SlideShare or Box.net.
- Groups—Another important way to market your business is to join groups within your target market. Post news, start discussions and respond and interact with members. Be an active group member and contribute value-added ideas and thoughts.
- Events—Keep people posted on events or activities and add a linking URL.
Stay on top of these four key elements to further your business and career using LinkedIn. Contact us for more information on how to best utilize social media in your busines.
John Brennan is director of ePresence Internet Marketing. He is an experienced management consultant, specialising in Digital Marketing, Business Development, Product Development and Innovation Management.
Owner/director of ePresence, John also lectures in Digital Advertising and Analytics at Cork Institute of Technology.
John has an Electronic Engineering Degree from Cork Institute of Technology, MBA from University College Cork and Executive Training at Kellogg Business School, Chicago.
Before setting up ePresence, John held various roles such as Software Engineer, Director of Engineering, Director of Product and Program Management, Vice President of Product Development and General Manager in world leading organisations such as Apple, IBM, Snap-on Inc. and FMC.
John combines his technology know-how, management experience and customer focus to help his clients achieve online success.