It’s always frustrating for webmasters when they discover someone has scraped their content and is using it on another site. A bad situation can become even worse if the site using scraped content out ranks the originating site on searches related to the topic of the stolen article. For this reason it is important that webmasters claim their content as quickly as possible, but the war against content theft is an eternal struggle and it is still quite common for webmasters to discover their original content is driving more traffic to competing sites than to the site it was stolen from. Fortunately Google has just released a new tool that may help make this a thing of the past. The name of this tool? The Google Scraper Report.
Yesterday Matt Cutts, head of Google’s web spam team, announced the arrival of the Google Scraper Report via his twitter feed, stating . . .
“If you see a scraper URL outranking the original source of the content in Google, please tell us about it.”
The Google Scraper Report is a simple tool, powered by Google Drive, that provides webmasters with a chance of rectifying the damage caused by stolen content. Webmasters need only input the URL of their original content, followed by the URL of the scraped content and the URL of the search results that rank the scraped content higher than the original source. After that it is just a case of ticking a box to confirm that the original site is following Google’s webmaster guidelines, and then clicking the “Submit” button.
Google is not promising their new tool will provide a quick solution to the problem—or any solution at all—they are merely asking that webmasters let them know about the problem. Bearing in mind Google’s low opinion of duplicate content and even lower level of tolerance to search engine spam, it seems likely that Google will take some kind of definitive action against sites that offend in this way.
Webmaster who wish to remove infringing content from the internet, or from the search results, do have other options available to them, but taking action against scraped content can be time consuming, so the new Google Scraper Report is certainly a step in the right direction. Want to check it out? Here’s a link
John Brennan is director of ePresence Internet Marketing. He is an experienced management consultant, specialising in Digital Marketing, Business Development, Product Development and Innovation Management.
Owner/director of ePresence, John also lectures in Digital Advertising and Analytics at Cork Institute of Technology.
John has an Electronic Engineering Degree from Cork Institute of Technology, MBA from University College Cork and Executive Training at Kellogg Business School, Chicago.
Before setting up ePresence, John held various roles such as Software Engineer, Director of Engineering, Director of Product and Program Management, Vice President of Product Development and General Manager in world leading organisations such as Apple, IBM, Snap-on Inc. and FMC.
John combines his technology know-how, management experience and customer focus to help his clients achieve online success.