You should be keeping an eye on the Internet to see if your personal name, brand name, or your registered Trademarks are being discussed. There are lots of internet marketing tools available to help you.
Social sites have helped and hindered many businesses and professionals with regard to Online Reputation Management. Social networking sites, social media sites, blogs, and forums are being used to review, rate, and rant about products, services, and people. While this can benefit your business by spreading a positive word, however disgruntled employees and unhappy customers can also use it. The saying any publicity is good publicity doesn’t ring through online. Start by tracking your online reputation with the following sites and services.
- Google Alerts
- Social News Sites
- Social Networks
- Social Bookmarking Sites
- Media Sharing Sites
- Blogs
These are just a few of the tools that can help your online reputation management. You should also consider other websites like Wikipedia, which are user created and many others too.
To learn more about how to best implement an online reputation management strategy for your company.
Declan Clancy is an enthusiastic, results oriented and creative Digital Marketer with 9 years hands on experience across digital channels.
In his last role as Group Digital Marketing Manager for Trigon Hotels, Declan was responsible for the ecommerce strategy and implementation for their 3 hotels. While at Trigon Hotels, Declan won Best use of Twitter for a Large Business at the Cork Digital Marketing Awards for his work for Cork International Hotel.
Declan holds a Postgraduate Diploma in Digital Marketing from the Digital Marketing Institute and a Bachelor of Commerce Degree from University College Cork.
