How to Optimize YouTube Videos

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Internet marketers tap into the power of YouTube in many ways. It has limitless potential as a traffic-provider for a blog, website, or affiliate sales page, but with over 100 hours of video being uploaded every minute competition is fierce. That being the case, taking some time to learn how to optimize YouTube videos for more traffic can be time well spent.

How can you optimize YouTube videos and get more traffic?

By applying some simple SEO techniques.

Some YouTube Ranking Factors

YouTube’s algorithm takes many factors into account when it is deciding how well videos compare to the competition. The following list is not exhaustive, but some of the main ranking factors are:

  • The title tag information
  • The keywords in the description tag
  • The length of the video
  • The percentage of fresh subscribers resulting from video viewings
  • Audience retention (do they click away? Or watch right through?)
  • Video likes/dislikes
  • Comments


5 Simple SEO Tips to Optimize YouTube Videos and Get More Traffic


1. Use an Appropriate Title that Contains Relevant Keywords

If it’s a video review of an iPhone 5s 64GB Gold, it’s not just an iPhone and it’s certainly not an iPhone 5c, be specific—and remember to use the word ‘review’.

2. Use Descriptions to your Advantage

Write lengthy video descriptions—written for a human reader, but containing relevant keywords for the search engine. Many YouTube users write short, irrelevant descriptions—no keywords included!—and some YouTubers don’t provide a description at all.

3. With a Little Help from my Friends . . .

Sharing (useful/entertaining) videos via social networks (*not spamming social networks*) is a very good way to gain extra video views and if enough people like the video a ‘share and share alike’ mentality could push traffic figures through the roof.

4. Use a call to Action

At the end of the video and the description post a reminder: ‘If you enjoyed this video, don’t forget to subscribe’. You’ve come across that one before—right? You should have,  savvy YouTubers use it a lot and it works. You can ask for comments and ‘likes’ as well.

5. Play the YouTube Playlist Game

Information posted on blogs and websites is usually organized into categories, but many YouTubers are happy to leave their YouTube stations a disorganized mess.  Placing videos into one or more relevant playlists, and making good use of keywords, can result in videos being returned in an increased number of searches. This will attract more viewers, who will then be given the chance to interact with your videos, so playing the YouTube playlist game is an extremely effective way to optimize YouTube videos.

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If you are looking to expand your business, reach more customers and improve the impact of your marketing, ePresence can help. We will work with you to understand your business needs, challenges and goals. Our Digital Marketing Agency in Cork and Kerry is an experienced and results-driven organisation serving companies and national brands throughout Munster and all of Ireland. We will help lighten your load and provide access to our quality digital marketing team. Get in touch with us today on +353 (0)21 2362901 or email us on

About Author

Gillian Brennan

Gillian Brennan

Gillian Brennan is a Certified Internet Marketing Specialist and has been very successful in creating and maintaining strong relationships with her clients. With a Computing background from Cork Institute of Technology, Gillian has over 20 years experience in the IT sector. Working in both Technology and Customer Service capacities, Gillian’s roles included IT Support, Network and Systems Engineering, Computer Retail Management and Training in companies such as Summit Tecnology Inc, BG Turnkey Ltd and Compu B Ltd. Gillian’s technical ability in the IT area, along with a long history of customer service allow her to understand her clients’ needs and offer both practical and effective online solutions to fit their budget.

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