Mostly recently Donal worked for AXA Insurance, Ireland’s leading Insurance company. He was responsible for the strategic and day-to-day management of the AXA brand for business generation in their online channels.
Donal lives and breathes digital and will help you identify real opportunities by concentrating on data driven analysis to guide commercially focused marketing and optimisation decisions across: Acquisition, Conversion & Retention
Digital Marketing Strategy and Planning
Working with organisations to set a clear digital marketing strategy that is aligned to overall business goals. Working with organisations to uncover the potential online and to develop and implement plans to achieve that potential.
Conversion Optimisation and Lead Generation
We use techniques such as usability testing, customer surveys and mapping the client lifecycle to explore issues and opportunities. These are then narrowed down to the ones we think will have greatest impact.
Search Engine Optimisation
Following proven strategies to achieve high ranking on Google and other search engines for relevant, valuable search phrases. We will also help you to develop content both for your own site and as part of an ‘outreach programme’ to other websites – and we always aim for content that will both help your search engine rankings and which your users will find engaging.
Paid Search Marketing
Maximising the return on investment from paid advertising online – whether this is Google Pay Per Click, Social Media Advertising or Video Ads.
At ePresencewe can both recommend and implement techniques such as refer-a-friend schemes, e-mail newsletters, triggered and re-activation campaigns.
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