Pay Per Click (PPC) – What is it and How Does it Work?

Online Competitor Analysis

The term “Pay Per Click,” or PPC, is one advertisers and business owners throw around a lot. Most people have minimal knowledge of PPC. Most think it sounds like a good idea, but will have no idea how it works, what it entails or if PPC is right for your business’ internet marketing strategy.

What is Pay Per Click Marketing?

PPC is a powerful online advertising blueprint in which your business will pay only when a user clicks on your ad. You see PPC ads every day on search engine sites like Google and Yahoo! It aims to place your ad high on the search engine results page through incorporating keyword rich content specific to your business. Overall, the objective of your PPC campaign will be to drive targeted traffic to your site.

How does Pay Per Click Work?

Instead of forking over a large, flat rate fee like you do for traditional advertisements in magazines or on television, PPC simply requires you to pay up every time a user clicks on your ad. And with our Keyword Analysis Report, we can ensure your PPC campaign will incorporate the specific keywords your target consumers are already using. In the end, your prospective customers will find your business first and will be attracted to your website during the critical moments in the buying cycle.

Pay Per Click Management

Thanks to our value added tracking tools, you can ensure you monitor where every cent is spent and continue to measure your ongoing results. If used correctly and under the expertise of a internet marketing consultant, your business’ PPC campaign can prove to be both cost effective and a one-of-a-kind tool in boosting the targeted volume to your site. PPC advertising is an exciting addition to your internet marketing plan and one of the ways that ePresence can help build traffic for your website.

Take your Digital Marketing to the Next Level with ePresence

If you are looking to expand your business, reach more customers and improve the impact of your marketing, ePresence can help. We will work with you to understand your business needs, challenges and goals. Our Digital Marketing Agency in Cork and Kerry is an experienced and results-driven organisation serving companies and national brands throughout Munster and all of Ireland. We will help lighten your load and provide access to our quality digital marketing team. Get in touch with us today on +353 (0)21 2362901 or email us on

About Author

Declan Clancy

Declan Clancy

Declan Clancy is an enthusiastic, results oriented and creative Digital Marketer with 9 years hands on experience across digital channels. In his last role as Group Digital Marketing Manager for Trigon Hotels, Declan was responsible for the ecommerce strategy and implementation for their 3 hotels. While at Trigon Hotels, Declan won Best use of Twitter for a Large Business at the Cork Digital Marketing Awards for his work for Cork International Hotel. Declan holds a Postgraduate Diploma in Digital Marketing from the Digital Marketing Institute and a Bachelor of Commerce Degree from University College Cork.

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