Goals and Challenges:
Ó’Crualaoí required a website hightlighting their strong branding to showcase all areas of the business i.e. Butchers, Delicatessen, Party & Corporate Catering. It’s very important for the team to stay in touch with their customers, add value via recipe/video sharing and informing their customers of latest promotions.
The Solution:
- Web Presence (Using Conversion Architecture)
- Staff Training to enable team to update the CMS regularly with Special Offers and Latest News.
- Lead Nurturing (Using Email Marketing to stay in touch with customers, share recipes, highlight new products & special offers available within the chain of stores.)
- Ongoing Review (Testing and enhancing)
The Result:
Our client is very happy with our partnership to date. We work together continuously using analytics to guide changes to the site to enchance the user experience and goal conversion.
