Goals and Challenges:
Ó’Crualaoí required a website hightlighting their strong branding to showcase all areas of the business i.e. Butchers, Delicatessen, Party & Corporate Catering. It’s very important for the team to stay in touch with their customers, add value via recipe/video sharing and informing their customers of latest promotions.
- Web Presence (Using Conversion Architecture)
- Staff Training to enable team to update the CMS regularly with Special Offers and Latest News.
- Lead Nurturing (Using Email Marketing to stay in touch with customers, share recipes, highlight new products & special offers available within the chain of stores.)
- Ongoing Review (Testing and enhancing)
Our client is very happy with our partnership to date. We work together continuously using analytics to guide changes to the site to enchance the user experience and goal conversion.