Goals and Challenges:
O’Crualaoi required a website in keeping with their strong branding to highlight all areas of the business i.e. Butchers, Delicatessen, Party & Corporate Catering. Very important for team to stay in touch with their customers, add value via recipe/video sharing and informing them of latest promotions.
- Web Presence (Conversion Architecture)
- Staff Training to enable team to update the CMS regularly with Special Offers and Latest News.
- Lead Nurturing (Email Marketing to stay in touch with customers, share recipes, highlight new products & special offers available within the chain of stores.)
- Ongoing Review (Testing and enhancing)
Client is very happy with our partnership to date. We work together continuously using analytics to guide changes to the site to enchance the user experience and goal conversion.
- 18 Jul 2014