We have worked with PartyWorld for over 6 years and have increased their online presence and grown their customer base significantly. We help Partyworld with their digital marketing; including advertising, improving user experience, email marketing, website support, design and consulting. The company has gone from strength to strength and the client was very happy with the results. Our work involved focusing on a number of key areas to maximise online sales:
- We reviewed and updated the website to improve user experience by providing simple menus structure and engaging banners to promote popular products. We created a clear call to action and better highlighted the company’s USPs
- We increased organic traffic for highly competitive keyword phrases through on-page SEO and link building
- We focused on building traffic using Google Ads and Seasonal Facebook Carousel Ads to create engaging ads to drive traffic
- We ramped up the social media effort and organised competitions to promote the products and the brand while building our email address list for future contact
- We used Email Marketing to reach the permission-based contacts to bring the products choices to them
- We focused on displaying cross-sells and upsells to increase the average order value
