SEO Changes, Meet the Newest Beast in Search – Google Penguin.

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Just when you thought you were safe from SEO changes, along comes another change in Google Penguin. A few months ago we did an article outlining how you can protect yourself from Google Panda. Google actually released another update, Panda 3.5, just before, but it was the Penguin update on April 24th that has really caused waves in the Internet community.

What Happened

This latest search engine optimization or SEO update is expected to affect a smaller amount of search queries than Panda, but has still caused problems for some. The forums are lively with talk of job and revenue losses, giving a pessimestic outlook and making Google appear to be the bad guy. Also known as the WebSpam update, Penguin focused on penalising those using spam and “black hat” SEO tactics such as link schemes, cloaking and keyword stuffing. Although most of what we hear comes from those that were hit, there were some winners with this update as well. Following the rules does pay off!

SEO things to keep in mind:

  • Quality. Focus on quality content that readers will want to share, rather than writing for the search engines.
  • Unique Content. Make sure your content is unique, not copied.
  • Rankings Fluctuate. Avoid putting all your marketing in one basket. Relying completely on Google search to make your site successful may not work. Always have a back-up strategy, so that if there is another update and you get hit (even accidentally), it won’t matter as much.

What can you do with your site?

If your site has been negatively impacted by the Google Penguin update, there are a some steps you can take. First, look at your site honestly to see if there is something you could do better, or something that you should not have done! If you believe you have been penalized incorrectly, you can submit a reconsideration request to Google.

If you’re worried about your rankings and how to get your site found, contact us today to plan out a successfulinternet marketing strategy for your business.

Take your Digital Marketing to the Next Level with ePresence

If you are looking to expand your business, reach more customers and improve the impact of your marketing, ePresence can help. We will work with you to understand your business needs, challenges and goals. Our Digital Marketing Agency in Cork and Kerry is an experienced and results-driven organisation serving companies and national brands throughout Munster and all of Ireland. We will help lighten your load and provide access to our quality digital marketing team. Get in touch with us today on +353 (0)21 2362901 or email us on

About Author

Gillian Brennan

Gillian Brennan

Gillian Brennan is a Certified Internet Marketing Specialist and has been very successful in creating and maintaining strong relationships with her clients. With a Computing background from Cork Institute of Technology, Gillian has over 20 years experience in the IT sector. Working in both Technology and Customer Service capacities, Gillian’s roles included IT Support, Network and Systems Engineering, Computer Retail Management and Training in companies such as Summit Tecnology Inc, BG Turnkey Ltd and Compu B Ltd. Gillian’s technical ability in the IT area, along with a long history of customer service allow her to understand her clients’ needs and offer both practical and effective online solutions to fit their budget.

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