AI Search Optimisation Services
Get Recommended by AI, Not Just Ranked by Google.
AI Search OptimisationAI Search Optimisation - Get Recommended by AI Not Just Google
What is AI Search Optimisation
AI Search Optimisation is the process of improving a website’s visibility, relevance, authority and retrievability across AI-powered search experiences such as Google AI Overviews and AI Mode, ChatGPT, Gemini, Perplexity and Microsoft Copilot.
It combines the foundations of traditional SEO with specialised approaches including Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), semantic content architecture, entity optimisation and AI-focused content strategy.
Struggling with poor visibility in online searches? You’re not alone. Many Irish businesses are buried not just in Google’s results, but increasingly in AI-generated answers too — losing impressions they don’t even know they’re missing.
We help businesses to rise above the competition and gain the visibility they deserve.
AI Overviews now appear in 48% of all Google Search queries as of March 2026,
Healthcare, education and B2B tech see the highest AI Overview rates at 88%, 83% and 82%, respectively.
Don’t let your business get left out of the conversation. Partner with us to make your mark — our AI SEO team is based in Cork and works with clients across Ireland and beyond.
Traditional SEO isn’t Dead, but it’s no Longer Enough
Ranking on page one of Google is still valuable — it remains one of the strongest signals AI platforms use to decide which sources to trust and cite. But ranking well no longer guarantees visibility. Many searches now end on an AI-generated summary before a user ever clicks through to a website, a shift often called a “zero-click search.”
AI Search Optimisation builds on everything solid SEO already does — technical health, quality content, backlinks — and adds the extra layer AI engines specifically look for: clear structure, demonstrable expertise, and content that answers real questions in a way a generative model can extract, trust and cite confidently.
In short: good SEO gets you found. Good AI SEO gets you quoted.
Why Choose ePresence for Your AI Search Optimisation Services?
- We track your brand’s visibility across the AI platforms your customers actually use — not just Google’s traditional results.
- Our approach is built on E-E-A-T principles, so the content and authority signals we create are the same ones AI engines are designed to trust.
- We combine proven SEO foundations with specialised GEO, AEO, semantic content and entity optimisation — not a bolted-on rebrand of standard SEO.
- Our AI SEO process includes ongoing monitoring, so you’ll know which prompts and platforms are generating mentions for your brand, not just theoretical improvement.
- We stay ahead of a fast-moving space — as AI platforms change how they source and cite content, we adapt your strategy accordingly.
- No lock-in contracts, and clear, jargon-free reporting on a service that can otherwise feel hard to measure.
- Continue to obtain more Organic traffic when others are losing out to zero-click results.
Cork AI Search Optimisation From [ePresence]
ePresence is proud to be Cork’s local trusted professional AI SEO agency. We honour our client
relationships by providing the best possible results and 100% transparency.
ePresence Offers You:
Research & Discovery
- AI Visibility Audit - where your brand currently appears (or doesn't)
- Entity & Topic Mapping - the concepts AI engines need to associate with you
Content & Technical Foundations
- Content Built for Retrieval, following E-E-A-T principles
- Schema & Structured Data, so AI Engines can undersatnd and extract it.
Authority & Monitoring
- Authority & Citation Building from Sources AI Platforms already Trust
- Ongoing AI Visibility monitoring, tracking mentions and citations over time
Learn more about our AI Search Optimisation Services
PortfolioOur [Sample] Projects
Foot Solutions
Gurranabraher CU
Horner Automation
White Owl Cleaning
Hickey Dorney Solicitors
3SIXTY
AI Search Optimisation Services That [Increase] Website Visibility
GEO Answer Analysis
Before we can improve your AI visibility, we need to know what your customers are actually asking ChatGPT, Gemini, Perplexity and Google's AI Overviews — not just what they type into a search bar. This shapes everything from the topics we prioritise to which platform-specific tactics we lean on, covered in more depth in our GEO and AEO services.
AI SEO Competitive Analysis
We test the same questions your customers ask and see who AI platforms are actually citing — you, a competitor, or neither. That gap is often the clearest opportunity in AI SEO: a competitor's traditional SEO can be strong while their AI citation presence is weak, or vice versa. This informs which parts of your AI SEO strategy get priority.
Ongoing AI SEO Optimisations
Every AI SEO campaign is designed to boost the presence of your website on relevant AI Overview and AI Mode results. How this is done varies from business to business and depends on the aim and need. However, within every type of AI SEO campaign, there are core optimisations that are proven to reap the best rewards. These include creating Authority by producing good quality content that addresses your customer queries and showing that you have the expert in your industry. Pages not updated at least quarterly are three times more likely to lose their AI citations, requiring ongoing management according to research by the Stacc
Link Building
One of the most important types of off-page SEO, link building, refers to increasing links to your website from other websites. The more credible the source of the backlink the more helpful it is to your SEO results. A link from a renowned international news site for example would help more than one from an irrelevant directory. Following the basics of SEO also aids in GEO results as AI generally references the websites that rank in the top 10 positions in Google SERPs.
Quality Content Development
AI Overview or AI search engines are more likely to reference content that they cannot produce themselves. Quality content that addresses the E-E-A-T principles (Experience, Expertise, Authoritativeness and Trustworthiness). Original content created by genuine experts that contains original and unique data is much more likely to be referenced by AI results. Making use of the proper Schema markup allows search engines to better understand the nature of the content.
Technical SEO
Technical SEO is more important than ever, while site speed itself may not be a direct ranking factor, AI search engines do track quality metrics. A website that is slow to load will have higher bounce rates and lower engagement rates. AI search engines are less likely to reference sites that display poor user experience. Core Web Vitals are an important metric to monitor and improve.
AI SEO Campaign Measurement
Every AI SEO campaign that we run is tracked and measured by our expert AI SEO team. At the start of your campaign, we will set clear KPIs that reflect the aim of your business. This will help the team identify which campaign components are working well and which areas are offering more opportunities. Campaign measurement includes conversion rates, Impressions, and AI Overview listings.
Monthly Reporting
When planning your AI SEO campaigns, we will benchmark your current AI analytics to help monitor progress. You will receive a monthly report so you can see how your website and AI SEO are performing. Our reports are thorough and, mostly, jargon-free, but should you have any questions, we are always available.
Our [Clients]
Benefits of Our Professional [AI Search Optimisation] Services
Build Online Awareness
By improving your AI SEO, you’re increasing your chances of having your website referenced in more Google AI Overview and AI mode results and other AI platforms such as Chat GPT and Co-Pilot.
Get Found by People Asking the Right Questions
AI SEO services can help you get referenced when your prospective customers are asking questions about your products or services.
No More Guesswork
AI SEO can feel like a black box — how do you measure a mention inside a ChatGPT answer? We track it directly: which prompts and platforms are generating mentions of your brand, how you're being described, and how that shifts over time. Instead of guessing whether AI platforms know you exist, you'll see exactly where you stand.
Puts You Ahead of Competitors
Being ahead of your competitors is always a good idea. When it comes to online results, it's as important as ever using these insights to boost your online performance. Competitor analysis lets us understand your competitors weakness and strengths, identifying opportunities that will put you ahead of the pack.
Better Engagement
Being cited by an AI platform carries a different kind of trust than ranking on a results page — it's the platform itself vouching for you, ahead of any competitor who didn't make the cut. Customers who arrive already primed by an AI recommendation tend to engage more readily and convert faster, because a layer of trust-building has already happened before they land on your site.
Our [AI SEO] Process
TestimonialsWhat Our [Clients] Say
Highly recommended for any business looking to strengthen its online presence!
Frequently [Asked] Questions About AI Search Optimisation
Traditional SEO focuses on ranking your webpage in the list of search results. AI SEO focuses on getting your brand mentioned, cited or recommended directly within an AI-generated answer — sometimes before the user even sees a list of websites. The two work together, but success is measured differently.
We track AI visibility directly — testing the real questions your customers ask across platforms like Google AI Overviews, ChatGPT and Perplexity, and monitoring whether, how and how favourably your brand is mentioned. We combine this with traditional metrics like organic traffic and top-10 rankings, since the two are closely linked.
We focus primarily on Google AI Overviews and AI Mode, ChatGPT, Perplexity, Gemini and Microsoft Copilot — the platforms most likely to influence your customers’ decisions — and adapt priorities based on where your industry sees the most AI-driven search activity.
Similar to traditional SEO, AI SEO is a medium-to-long-term investment — most clients see meaningful movement within 4–6 months, though technical and content foundations can start improving AI visibility sooner. Because AI platforms revisit and re-evaluate sources often, consistent content updates matter more here than in traditional SEO.
If you are not getting traffic to your website, there could be a range of reasons why. One common example is poor SEO and a lack of quality content that would display you as an expert in your field.
It could also be that the content you are posting on your website isn’t what people are searching for.
Your website is not user-friendly. Even if the content that your audience wants to read is there, if the website provides a poor user experience, they won’t visit your website. Things like loading time, mobile responsiveness and more can have an impact on AI references.
- Quality content that complies with E-E-A-T
- Page Speed (Including Mobile Page Speed) – Core Web Vitals
- Mobile Friendliness.
- Optimised Content.
- Technical SEO.
- User Experience
- Featuring in the top 10 for traditional SEO search engine results.
AI platforms actively reward clear expertise and trustworthy, well-structured content — qualities a small, genuinely expert local business can demonstrate just as well as a large one. In fact, local and niche businesses often see disproportionate benefit, since there’s less competition for AI engines to choose from.
It works alongside them — and depends on them. AI engines cite content that demonstrates real expertise and is reinforced by credible external mentions, so strong content marketing and digital PR are core inputs to AI SEO, not separate services.
No, Google and other AI platforms have moved away from simple Keywords, Content is more about context and E-E-A-T nowdays.
GEO stands for Generative Engine Optimisation, which involves optimising your website and its content to be best understood by AI-powered search engines such as ChatGPT, Google Gemini and Microsoft Copilot and become a trusted source being cited in direct AI-generated answers. GEO is a long-term strategy aimed at brand authority and trustworthiness.
While AEO is similar to GEO (Answer Engine Optimisation), it is more precise in optimising to appear in direct answers and AI overview results. The purpose of AEO is to get listed in the short answers in chatbots and featured snippets in Google search results.
More Sales, More Leads, More CustomersAI SEO Will Help You
[Build Your Online Presence]
Improve your online visibility and attract more customers to your website. The ePresence AI SEO experts in Cork are ready to help your website perform better in Google AI Overview and other AI search results.
From topic research to on-page optimisation and link building, our tools and expertise will help your business succeed online. ePresence has been helping Munster businesses get better results that drive business growth for nearly 15 years. Take the first step – Contact us today to learn more about our expert AI SEO services and how we can help your business.
About our AI SEO Expert
Steven Dunlop
Steven holds a Diploma in Marketing Management and is a Certified Digital Marketing Expert, with over 15 years of experience spanning both traditional and digital marketing disciplines.
His career is built on a strong foundation in sales, strategy, and technical execution, making him a versatile and results-driven professional.With roots in a technical background,
Steven has worked across a diverse range of industries including Telecommunications, Industrial Automation, Electrical, Lighting and Lighting Control, and Audio Video. He is equally adept at supporting clients in sectors such as hospitality, online training, and other service-based industries.
Steven’s core expertise lies in:Traditional SEO: Deep experience in technical audits, on-page optimization, and content strategy across multiple platforms including WordPress, Shopify, and Magento. AI Optimization: Actively developing and applying strategies for visibility in AI-powered search environments such as Google AI Overviews, Bing Copilot, and ChatGPT, including structured data, semantic content, and generative engine optimization.
PPC Advertising: Proven success in setting up and managing high-performing Google Ads campaigns, including Search and Performance Max (PMax), for B2B, B2C, and eCommerce clients. Steven prides himself on delivering results that consistently exceed client expectations. His approach is strategic, data-driven, and always aligned with the evolving digital landscape.