What you get from an Online Competitive Analysis

  • Identify your competitors Search Engine Strategy
  • Identify competitors Paid Search strategies, keywords and ads
  • Identify your compeitors Social Media Strategy and Position

To be successful in online marketing, businesses must gain a search advantage over their competition – a competitive analysis provides the intelligence to do this. Not understanding your competitor’s online activities will result in lost opportunities. It is important to know what your competitors are doing on the Internet, so that you can combat and reduce any advantage they have. By identifying their Online Marketing strategies you will be in a position to exploit their weaknesses and leverage your company’s strengths to effectively acquire, retain and grow your customer base

What does a Competitive Analysis Include

  • Review your website structure to ensure it doesn’t have structural or design problems.
  • Home page review of top competitor sites
  • Identify and produce a competitor analysis of the top 5 websites
  • Identify competitors’ Organic Keyword phrases that rank in Google’s top 20
  • Identify and analyse competitors Social Media Profiles, following and activity
  • We provide a complete competitor dashboard including number of web pages, keyword phrases in the top 20, number of links, social media following and most importantly their strategy
  • Our competitive analysis Includes a WebScan audit of all competitors comparing scores for accessibly, content, quality, optimized search and a site score. An indication of how good the website is and how your competitors stack up against each other

Contact us today for more information on Competitive Analysis.