WHATS THE FIRST THING YOU DO WHEN YOU FIRST HEAR OF A POTENTIAL SUPPLIER OR PARTNER?
For more and more people, the answer to this question is that they “Google” that person and/or the company. This initial step can make or break a relationship before you even know it has happened.
Have you checked recently to see what happens if you enter your own name, the name of your company, products or senior managers? Companies are losing business every day because they have not!
So what do you need to do?
- Be aware of the importance of the Internet to your reputation and to that of your company
- Check it out – spend a few minutes on Google and see what results you get for your name, your company name, names of your senior managers or employees and related derivatives of these.
- Grow your positive reputation online – you can do this through promoting your website, increased PR or through proper management of the many Social Media channels available (LinkedIn, Facebook, Twitter, etc.)
- Regularly monitor your key phrases – there are tools available for this, so it does not have to be a very time consuming task.
- If the results are negative – take action. We can’t stop people from posting negative comments online, but there are many ways to make sure these are balanced and in most cases surpassed by the positives.
How we can help?
- As mentioned above the first and probably most important step in awareness – we can work with you to get an understand of what names and phrases have the potential to impact your business and to get an initial view of how they appear.
- After this there is a decision to be made with regard to how proactive or reactive you want to be on the internet. A reactive strategy involves regular review of the status of the critical names or phrases and highlighting if and when these produce negative results.
- Proactive Brand or Reputation management involves the development of online properties that promote a positive result for the phrases or names chosen online. This can include development of social media profiles, online digital business cards, positive blogs/articles/press releases, etc. These activities fill the main search pages with positive information, making it difficult for any negative comment to take over.
Contact us today to find out more about the Online Reputation Management or to arrange an initial free consultation.