Social Media Advertising
& Paid Social Campaigns
Our SolutionSocial Media Advertising That [Pays] For Itself
Done right, paid social campaigns offer you the following benefits:
- Target by behaviour, not guesswork — reach people based on what they’ve actually browsed, purchased or engaged with, not just age and location
- See your first results within days, not the months organic growth typically takes
- Set exact daily or monthly budgets and adjust spend in real time based on what’s working
- Track cost per lead and cost per sale, not just likes and impressions
- Re-target website visitors and cart abandoners who didn’t convert the first time
- Test multiple offers and creatives simultaneously to find what actually converts before scaling spend
- Scale what works, pause what doesn’t — campaign budgets flex up or down without long lead times
- Reach beyond your existing followers, unlike organic posts, which most platforms show to only a fraction of your audience
Talk to Our Team About Your Paid Social Strategy
Social Media Advertising Services from [ePresence]
Running paid social well means testing constantly. Ad formats, targeting options and platform algorithms change often enough that a campaign built six months ago is rarely still the best version of itself.
Most businesses don’t have the time to track every platform update, or the campaign data to know with confidence which changes are worth making. That’s usually where budget gets wasted: not on bad ads, but on campaigns nobody revisits.
Our paid social team runs, tests and adjusts your campaigns continuously, not just at setup, so budget moves toward what’s converting and away from what isn’t. We manage campaigns across the platforms where your customers actually spend time, including:
TikTok
YouTube
Choose the Right Platform and And Format:
1: Set clear, measurable objectives
We agree what success looks like before spending a euro, whether that's leads, sales, sign-ups or footfall, so every decision after this point is judged against a real target, not vanity metrics.
2: Build your audience from data, not assumptions
We use existing customer data, website traffic and platform insights to define who we're targeting, then refine that audience as campaign data comes in.
3: Match platform and format to the objectiveat
Not every platform suits every goal. We choose where to spend based on where your specific audience responds, not by running the same ad everywhere.
4: Set a budget built to prove itself
We start with a budget sized to generate enough data to make real decisions, then scale spend toward what's working rather than spreading it evenly.
5: Create ads people actually stop for
We write and design creative around a single clear offer or message, tested in multiple versions from the start, rather than launching with just one and hoping.
6: Monitor weekly and optimise, not just report monthly
We review performance weekly and make changes as the data comes in, rather than waiting for a monthly report to catch a campaign that's underperforming.
PortfolioOur [Sample] Projects
Hibernia Line
Oaktree Financial
9 White Deer
Reardens Cork
Aura Leisure Centre
Ó Crualaoí Butchers
Our [Clients]
Stop Paying for Reach. [Start Paying for Results]
Campaign Targeting
We build audiences from your actual customer and website data first, layering in platform targeting (demographics, interests, behaviour) second. Starting from your own data means we're refining a real audience from day one, not guessing at one from platform categories alone.
Ad Creative
We test three to five creative variations per campaign from launch, not one. Most underperforming campaigns aren't a targeting problem, they're a creative problem nobody caught early enough. Testing from the start means we find what works in days, not months.
Campaign Optimisation
We review live campaign data weekly and reallocate budget toward what's converting, rather than letting spend run evenly across ads and platforms until a monthly report catches it. Small weekly adjustments compound into a meaningfully lower cost per result over a campaign's life.
ROI Tracking
We report cost per lead, cost per sale and return on ad spend, not reach or impressions. You'll always know what a customer actually costs to acquire through paid social, and whether that's improving month over month.
Features and Benefits of Facebook Advertising
Features
- Advanced Audience Targeting
- Multiple Ad Formats
- Advantage+ Automated Campaign Optimisation
- Retargeting Capabilities
Benefits
- Reach highly specific, high-intent audiences
- Lower cost per result through automated bid optimisation
- Recover lost sales through retargeting
Meta's Advantage+ campaigns now handle much of the targeting and placement automatically, which shifts the real advantage to creative quality and offer strength, where we focus most of our testing.
Features and Benefits of Instagram Advertising
Features
- Visual-First Ad Formats (Reels, Stories, Carousels)
- Shopping and Product Tags
- Influencer and Creator Partnerships
- Mobile-Optimised Checkout
Benefits
- Strong performance for visually-led products and services
- Shorter path from discovery to purchase via in-app shopping
- Access to a younger, highly engaged audience
Reels remain the highest-reach ad format on Instagram, and campaigns that lead with short-form video consistently outperform static image ads on cost per result..
Features and Benefits of LinkedIn Advertising
Features
- Job Title, Seniority and Industry Targeting
- Lead Generation Forms
- Account-Based Marketing (ABM)
- CRM-Matched Audience Targeting
Benefits
- Reach decision-makers by role, not just interest
- Higher-quality B2B leads, even at higher cost per click
- Build credibility with a professional audience
LinkedIn advertising costs more per click than Meta or TikTok, but for B2B services, the lead quality and close rate typically justify it, which is why we recommend it selectively rather than as a default channel..
Features and Benefits of TikTok Advertising
Features
- Short-Form Video Ad Formats
- TikTok Shop Integration
- AI-Assisted Creative Tools
- Creator and Influencer Collaboration
- Detailed Campaign Analytics
Benefits
- Access to a large, highly active audience
- High organic-feeling engagement from native-style content
- Strong potential for viral reach at low spend
TikTok now rewards native, unpolished creative over traditional ad production, campaigns that look like organic content consistently outperform those that look like ads..
Learn More About our Other Social Media Services
TestimonialsWhat Our [Clients] Say
Highly recommended for any business looking to strengthen its online presence!
Frequently [Asked] Questions
Budgets depend on your industry, goals and competition, but as a general starting point, most small and medium businesses in Ireland see meaningful test results from €300–€500 per month per platform. We’ll recommend a starting budget based on your goals, then adjust once we have real campaign data to work from.
Boosting extends the reach of something you’ve already posted, with limited targeting and reporting. A full campaign is built from the ground up around a specific objective, audience and budget, with proper targeting, multiple ad variations and detailed performance tracking, and it typically performs significantly better for lead generation or sales.
Most platforms need one to two weeks of live data before their algorithms optimise properly. We typically review initial performance at two weeks and make our first round of real optimisations at four weeks. Meaningful, stable results usually build over 8 to 12 weeks as we refine targeting and creative.
This depends on where your customers actually are and what you’re selling. B2B services tend to perform best on LinkedIn despite higher costs per click, visually-led products often do well on Instagram and TikTok, and Facebook remains strong for broad local targeting. We’ll recommend a starting platform based on your business rather than running everywhere at once.
We build audiences from your existing customer and website data first, then layer in platform targeting such as interests, behaviour and demographics. This gives campaigns a real starting point instead of guessing at an audience from category filters alone.
We report cost per lead, cost per sale and return on ad spend, not just reach or impressions. You’ll always know what a customer actually costs to acquire through paid social, and whether that’s improving over time.
Yes. While we often combine paid and organic for the best results, we also run paid social advertising as a standalone service for businesses that manage their own content but want expert help with campaigns and budget.
More Sales, More Leads, More CustomersSocial Media Advertising [Done Right]
Boost your brand’s social media presence and drive more business. Work with ePresence Digital Marketing to leverage our expertise. Our team of experienced social media marketers will create custom campaigns that engage your target audience and drive real results. From crafting compelling content to designing eye-catching ad creatives, you can count on us.
At ePresence, we don’t just have the tools and expertise; we have the passion and dedication to help achieve your goals. With our deep understanding of the latest social media trends and techniques, we can create custom strategies tailored to your unique needs. Take the first step – Contact us today to learn more about our social media advertising services.
